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How Salesforce Admin can help your Organization?

How Salesforce Admin can help your Organization?

Salesforce Admin: Salesforce is designed to help businesses improve their customer interactions, streamline their sales processes, and increase overall productivity.

However, to get the most out of Salesforce, you need someone who understands the platform’s intricacies and can customize it to meet your specific business needs. This is where a Salesforce admin comes in.

A Salesforce admin is a professional who is responsible for both managing and customizing a company’s Salesforce instance.

They are the go-to person for all Salesforce-related issues and are responsible for maintaining the system’s overall health and functionality.

In this blog, we will look at what a Salesforce admin can do for your company and how they can help you get the most out of the platform.

Customize Salesforce to meet your business needs with Salesforce Admin

One of the most significant benefits of having a Salesforce admin is that they can customize the platform to meet your specific business needs. A Salesforce admin can help you not only to create custom fields, objects, and workflows, but also automation that aligns with your company’s unique requirements. This means that you can automate your sales process, track leads, manage contacts, and generate reports that provide valuable insights into your business operations.

Optimize Salesforce to improve productivity

Salesforce is a complex platform with many features that can improve productivity. However, to get the most out of Salesforce, you need someone who knows the platform inside out. A Salesforce admin can help you optimize Salesforce to improve productivity by automating repetitive tasks, setting up workflows, and creating custom dashboards that provide real-time data. This means that your sales team can spend more time selling and less time on administrative tasks.

Provide ongoing support and training

Salesforce is a dynamic platform that is constantly evolving, with new features and updates being released regularly. It can be challenging for businesses to keep up with these changes and understand how they can benefit from them. A Salesforce admin can provide ongoing support and training to ensure that your team is up-to-date with the latest features and best practices. This can help your team make the most of Salesforce and ensure that they are using the platform to its full potential.

Ensure data accuracy and security

Salesforce is a powerful platform that can hold a lot of sensitive customer data. It is essential to ensure that this data is accurate, up-to-date, and secure. A Salesforce admin can help you set up security protocols, access controls, and data validation rules to ensure that your data is accurate and secure. They can also perform regular data audits to identify any data inconsistencies or inaccuracies and help you clean up your data.

Salesforce Admin provides insights and analytics

Salesforce provides a wealth of data and insights that can help you make informed business decisions. A Salesforce admin can help you set up custom dashboards and reports that provide real-time data on your sales performance, customer interactions, and marketing campaigns. This can help you both i.e identify areas of your business that need improvement and make data-driven decisions that drive growth.

In conclusion, a Salesforce admin can provide many benefits to your business. They can help you customize Salesforce to meet your business needs, improve productivity, provide ongoing support and training, ensure data accuracy and security, and provide insights and analytics. If you are considering implementing Salesforce or have already implemented it, hiring a Salesforce admin can help you get the most out of the platform and improve your overall business operations.

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Evolution of Application Development

An image showing a developer developing the mobile application

Evolution of Application Development

An image showing a developer developing the mobile application

Have you ever wondered? How mobile and other application development has evolved over the years? Well, buckle up because we’re about to take a wild ride down memory lane!

The 'Not so Good' Old Days

Back in the day, creating an application was a slow and arduous process. Computer scientists who had to manually write every line of code did most of it. And if you made a mistake? You had to start all over again!

The Change

Fast forward to today, and the game has changed completely. With the rise of new technologies and tools, creating applications has become much easier and accessible to a wider range of people. From drag-and-drop builders to AI-powered platforms, the options are endless!

How we became a part of it?

At Pletra Technologies, we have seen this growth first-hand. We’ve been a part of this exciting journey and have been able to provide our clients with cutting-edge solutions that keep them ahead of the competition. Our team of experts uses the latest tools and technologies to create applications that are not only functional but also visually appealing.

One of the biggest changes we’ve seen in application development is the shift from traditional desktop applications to mobile applications. With the increasing popularity of smartphones, it’s no surprise that businesses want to reach their customers where they are – on their mobile devices. This has led to the development of powerful mobile applications that provide an immersive and personalized experience for users.

Another change we’ve seen is the rise of cloud computing. Gone are the days of having to store data on physical servers. Now, with cloud computing, businesses can store and access their data from anywhere in the world, as long as they have an internet connection. This has revolutionized the way applications are developed, as well as the way they are used.

Emergence of Artificial Intelligence

Finally, the integration of artificial intelligence and machine learning has added a new dimension to application development. AI-powered applications can now perform tasks that were previously only possible for humans. This has opened up a whole new world of possibilities, allowing businesses to automate repetitive tasks, analyze large amounts of data, and provide more personalized experiences for users.

In conclusion, application development has come a long way since its inception. From manual coding to AI-powered platforms, the industry has seen tremendous growth, and we’re excited to be a part of it at Pletra Technologies. Our team is constantly pushing the boundaries and finding new ways to create innovative solutions for our clients.

So, there you have it folks – a quick trip through the evolution of application development. Who knows what the future holds, but one thing’s for sure – we can’t wait to see what’s next!

Stay tuned!

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History of Salesforce – From Telegraph hill to Salesforce Tower

An image depicting the growth of Salesforce from telegraph hill to Salesforce Tower showing Salesforce History

History of Salesforce – From Telegraph hill to Salesforce Tower

An image depicting the growth of Salesforce from telegraph hill to Salesforce Tower showing Salesforce History

With its commitment to corporate social responsibility and its continued investment in innovation, Salesforce is setting the standard for the future of business. Whether you’re a sales team looking to boost productivity or a marketer seeking to connect with customers in new and meaningful ways, it has a solution that can help you reach your goals. Salesforce carries on revolutionizing the way businesses connect with their customers for over two decades. This cloud-based customer relationship management platform disrupts the industry with its innovative solutions, empowering businesses of all sizes to streamline their sales processes, improve customer engagement, and drive growth. With this said, let’s have a look at how Salesforce Evolved and what is the actual History of Salesforce.

The Start

In 1999, Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez started a small company. The office of this team was situated in a one-BHK apartment at Telegraph hill, San Francisco which is considered an important part of the Salesforce History. This team carried a dream of making business interactions easier with clients as well as teams all across the globe. Opposing the traditional software, which were used on-site, the focus was to provide a cloud-based platform. This Cloud-based platform was supposed to offer the management of customer interactions and data of the businesses. No one knew at that point of time that this is gonna prove to be the biggest revolutionary way in which businesses run.


The launch of Salesforce 1 in 2000 marked the beginning of a new era in the CRM industry. Salesforce 1 became public in 2004. It proved to be a game-changer in the way sales teams managed customer data and tracked sales activities. Its popularity grew rapidly, and it soon became the go-to solution for businesses looking to streamline their sales processes.

Over the years, Salesforce continued to expand its product offerings, acquiring several companies along the way. The acquisition of ExactTarget in 2013 brought cloud-based digital marketing capabilities to the Salesforce platform, and the acquisition of MuleSoft in 2018 added application programming interface (API) capabilities to the mix.

In addition to its product offerings, Salesforce is also known for its commitment to corporate social responsibility. The company’s 1-1-1 model, where it pledges to donate 1% of its equity, 1% of its product, and 1% of its employees’ time to non-profit organizations, has made a significant impact on communities around the world.

A Global Leader Today

Today, Salesforce is a global leader in the CRM industry, with a market capitalization of over $200 billion. The company continues to innovate and expand its product offerings, catering to the ever-evolving needs of businesses and helping them to connect with their customers in new and meaningful ways.

Additionally, Salesforce has a modern and innovative office design which is one of the most famous infrastructures in the country. The tower is known as Salesforce Tower (formerly Transbay Tower) which is a 61-story skyscraper at 415 Mission Street, between First and Fremont Street, in the South of Market district of downtown San Francisco. The company infrastructure reflects its values and culture. The office spaces are designed to be collaborative and open, fostering creativity and teamwork among employees. They often feature lounge areas, break rooms, and other spaces for employees to socialize and connect. The office is also equipped with state-of-the-art technology, including high-speed internet, video conferencing systems, and large touchscreen displays. The company also places a strong emphasis on sustainability, incorporating eco-friendly design elements into its office spaces and promoting environmentally conscious practices throughout its operations.

Overall, Salesforce’s office design reflects its commitment to creating a dynamic and innovative work environment that supports its employees and drives success for the company.


In conclusion, the history of Salesforce is a testament to the company’s commitment to innovation and its mission to help businesses connect with their customers. Pletra Technologies, as a leading Salesforce development company, has been providing businesses with customized solutions that help them take full advantage of the Salesforce platform, and its continued growth and success demonstrate its commitment to providing the best possible services to its clients.

Pletra Technologies, as a leading Salesforce development company, has been providing businesses with customized solutions and services that help them maximize the potential of the Salesforce platform. From developing custom Salesforce applications to integrating Salesforce with other systems, Pletra Technologies has been helping clients such as Tech Mahindra to streamline their operations and improve their overall customer experience.

Also Read: How actually can Salesforce help your business?

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Benefits of LWC

Benefits of LWC

Benefits of LWC (Lightning Web Component)

Lightning Web Components (LWC) is a new programming model for building Salesforce applications. This has quickly become a popular choice among developers. Pletra Technologies is an organization that specializes in providing resources and information on Salesforce development. In addition to this, Pletratech has been able to prove the benefits of LWC in Salesforce Development to its clients.

Benefits of LWC

Easy to Learn

One of the biggest advantages of LWC is that it is built on web standards, such as HTML, CSS, and JavaScript. This means that developers with experience in web development can quickly learn and start using LWC. Additionally, it is a lightweight framework that makes it easy to create fast and responsive user interfaces.

Efficiency over traditional methods

Another one of the most important advantages of LWC is its ability to improve performance. It is designed to be more efficient and performant than traditional Salesforce development methods. For example, it uses a shadow DOM, which isolates the styles and structure of a component. Additionally, it prevents conflicts and improves the overall performance of the application.

Easy to Reuse

LWC also allows for better code reusability. Because LWC is built on web standards, developers can easily share and reuse code across different parts of an application. Moreover, its components can also be easily shared and reused across different Salesforce orgs. This eventually makes it easier to build and maintain large-scale applications.

Easy Integration

One of the most significant benefits of LWC is its ability to easily integrate with Salesforce’s out-of-the-box functionality. Its components can easily be integrated into Salesforce pages, such as record pages, and can also be used to build custom pages and applications. This allows for a more seamless integration between custom development and the Salesforce platform, which makes it easier to create powerful and sophisticated applications.

Other benefits of LWC

LWC also offers a variety of tools and resources to help developers get started quickly. The Salesforce Developer Network (SFDN) is a great place to find resources and tutorials for LWC, including sample code and documentation. Additionally, the Salesforce community is a vibrant and active group of developers who are always willing to help and share their knowledge.

In conclusion, LWC is a powerful and versatile framework that is quickly becoming a popular choice among Salesforce developers. Pletra Technologies provides resources and information on Salesforce development, making it the perfect place to learn more about the importance of LWC. With LWC, developers can easily create fast and responsive user interfaces, improve performance, and integrate seamlessly with Salesforce’s out-of-the-box functionality.

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Why Salesforce is in Demand?

A growth graph indicating the rising demand with text Why is Salesforce in Demand?
A growth graph indicating the rising demand with text Why is Salesforce in Demand?

Salesforce is one of the most in-demand technologies in the market today, and for good reason. As a powerful Customer Relationship Management (CRM) platform, Salesforce offers a wide range of tools and features that can help businesses of all sizes to streamline their operations and improve their bottom line. 

What are the benefits of Salesforce for an organization? Let’s check it out. 


One of the key benefits of Salesforce is its ability to automate many of the tedious and time-consuming tasks associated with managing customer relationships. For example, Salesforce can automatically track customer interactions, send out automated follow-up emails, and generate detailed reports on customer behavior and preferences. This allows businesses to spend more time focusing on growing their customer base and less time on administrative tasks. 

Flexible – Salesforce Demand

Another major advantage of Salesforce is its flexibility. The platform can be customized to meet the specific needs of any organization, no matter what industry they are in or what size they are.

This means that businesses can use Salesforce to manage everything from sales and marketing to customer service and support. Additionally, Salesforce can be integrated with other systems and tools. Tools such as marketing automation platforms, social media platforms, and accounting software, make it even more powerful. 


In addition to its flexibility and automation capabilities, Salesforce is also known for its scalability. Whether a business is just starting out or is a large enterprise, Salesforce can grow with it. The platform can handle large amounts of data and can be configured to handle large numbers of users. With this, Salesforce is an ideal solution for businesses of all sizes. 

High Security – Salesforce Demand

Another important aspect of Salesforce is its security. They have built the platform on a highly secure infrastructure. It encrypts and stores the data in a secure data center. Additionally, Salesforce is compliant with various industry standards and regulations. It follows the guidelines of HIPAA and SOC 2, which means that businesses can trust that their data is safe and secure. 

Salesforce is also known for its strong community and support. Millions of users, developers, and partners have made the Salesforce Community. Therefore, businesses can always find the help and support they need to get the most out of the platform. Additionally, it offers a wide range of training and certification programs. With this businesses can ensure their employees are fully trained to use the platform to its full potential. 


Overall, Salesforce is an incredibly powerful and versatile platform that can help businesses of all sizes to streamline their operations, improve their bottom line, and better serve their customers. With its automation capabilities, flexibility, scalability, security, and strong community and support, Salesforce is truly in demand. At Pletratech, we are proud to be one of the leading Salesforce development companies, offering a wide range of services to help businesses get the most out of Salesforce. 

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Angular 8 lVY

Angular 8 IVY

The most recent Angular 8 Ivy incorporates differential stacking, administration specialist support, a review of Ivy, and a couple of other completing contacts. It gives reliance infusions, which is useful to the application for gathering information administrations and to create

The primary issue tormenting Angular JS, Which is substantial on assets and code can be overwhelmed by Angular 8 Ivy motor. With the presentation of this new highlight in Angular 8, Compatibility with other precise applications will be improved

Angular 8 IVY

Angular Ivy works on Incremental DOM

Ivy is a noteworthy change in Angular history, it a rakish renderer that is fundamentally unique in relation to anything as it utilizes gradual DOM It changes how the system inside functions, without changing our Angular applications. The Ivy undertaking is essentially revamping the Angular compiler and runtime code so as to reach

    Angular Ivy works on Incremental DOM

    selector: ‘todos-cmp’,
    template: `


    class TodosComponent {
    todos: Observable<Todo[]> =‘todos’));
    constructor(private store: Store) {}

    Will Compiled into:

    var TodosComponent = /** @class */ (function () {
    function TodosComponent(store) { = store;
    this.todos =‘todos’));
    TodosComponent.ngComponentDef = defineComponent({
    type: TodosComponent,
    selectors: [[“todos-cmp”]],
    factory: function TodosComponent_Factory(t) {
    return new (t || TodosComponent)(directiveInject(Store));
    consts: 2,
    vars: 3,
    template: function TodosComponent_Template(rf, ctx) {
    if (rf & 1) { /** create dom*/
    pipe(1, “async”);
    template(0, TodosComponent_div_Template_0, 2, 1, null, _c0);
    } if (rf & 2) { /** create dom*/
    elementProperty(0, “ngForOf”, bind(pipeBind1(1, 1, ctx.todos)));
    encapsulation: 2

    Two principle ideas of IVY

    1.Tree shakable: It means evacuating unused bits of your code, the structure doesn’t translate the part. Rather, the segment references guidelines. On the off chance that it doesn’t reference specific guidance, which will never be utilized so we can discard the unused guidance from the pack brings about littler groups and quicker burden times.

    2.Low Memory Footprint: Incremental DOM needn’t bother with any memory to rerender the view in the event that it doesn’t change the DOM so it allows the memory when the DOM hubs are included or evacuated. since the greater part of render/format calls don’t transform anything bring about tremendous memory investment funds.

    They have one objective at the top of the priority list: applications need to perform well on cell phones. This principally implied streamlining two things: the group size and the memory impression.

    Pletratech is a prominent Salesforce Implementation & Development company with the expertise needed to drive Salesforce-powered change in your enterprise. Using the platform effectively, our consultants can help clients provide innovation and value from customer operations. 

    Pletratech is the best salesforce development company and consulting company that offers Consulting, Solutions, and Services. Through our best quality resources, in-house skills, and experience, we provide companies across the globe with cost-effective and stress-free services & solutions. These solutions leverage advanced technologies, business process knowledge, and domain expertise to help clients achieve a noticeable competitive advantage. The company’s in-house training program prepares the clients by incorporating upcoming technologies into their existing IT infrastructure, allowing them to utilize technology for innovation, differentiation, and growth.

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    10 Reasons how Salesforce can help you grow your business

    Salesforce products

    What is Salesforce?

    How Salesforce can help you grow your business? Salesforce is the world’s driving cloud-based CRM programming that enables your business to develop into an increasingly streamlined, successful, and effective association overall basis. Having been in the market since the late 90s, Salesforce has developed into a standout amongst the most creative and extensive CRM arrangements, fit for tending to the majority of your business needs.

    10 Reasons how Salesforce can help you grow your business

    How Salesforce Can Help You Grow Your Business?

    Here are ten essential reasons Salesforce merits your consideration and thought. How about we get this show on the road.

    1. Simple to use

    Salesforce is as simple to use as the sites you visit each day. You can sign in from any place, team up with your associates, and view and update client information at whatever point you need.

    2. Simple to Redo

    Regardless of whether you need to include modules or fields, make deal procedures, or change work processes, it’s everything only a tick away with Salesforce Customization.

    3. Cloud-Based

    Salesforce takes adaptability to the following dimension. You can use it anyplace and whenever. It has spearheaded a protected and refined cloud framework and offers unparalleled cloud answers for Deals, promoting Backing, and Examination.

    4. Productive Announcing

    Salesforce offers an amazing suite of announcing instruments that help spare your time, and cash and enables you to give your business the consideration it merits. The revealing office in Salesforce is adjustable, empowers contact with the board, and offers continuous reports and examinations.

    5. Multi-tenant Stage

    All Salesforce clients share a similar framework and occurrence of the product. This considers programmed and synchronous updates for all clients on the stage, while keeping their information secure. This implies you’re getting the best-in-class highlights with programmed, consistent redesigns three times each year.

    6. Joining Alternatives

    The Salesforce stage has a vigorous and all-around reported open Programming interface which makes for all intents and purposes any Salesforce mix conceivable. This gives you a chance to delineate business forms onto Salesforce all the more adequately and lifts efficiency.

    7. App Exchange Environment

    App Exchange in Salesforce enables you to create and advertise your very own application or gain admittance to a huge number of valuable, verified and confirmed applications and mixes worked by different clients.

    8. Versatile CRM

    Salesforce was one of the most punctual CRMs to go versatile. Presently regardless of whether you are on getaways, you can understand the maximum capacity of Salesforce utilizing your cell phone.

    9. Client Achievement Stage

    Salesforce lets you productively bind together extraordinary key elements of your business so you can make client progress. You can sell, administer, advertise, team up, know your clients, and manufacture applications on a solitary stage.

    10. Assorted People Group

    The people group at Salesforce is constantly prepared to help and bolster you. They likewise give customization administrations and help organizations access a pool of rich designer abilities.


    Since its discharge, Salesforce has helped a substantial number of businesses to even more likely deal with their clients and develop. On the off chance that you also are searching for the ideal CRM for your business, look no further. Salesforce is focused on greatness and with its extraordinary highlights, it will begin paying profits right away.

    Pletratech is a prominent Salesforce Implementation & Development company with the expertise needed to drive Salesforce-powered change in your enterprise. Using the platform effectively, our consultants can help clients provide innovation and value from customer operations.

    Pletratech is the best salesforce development company and consulting company that offers consulting, solutions, and Services. Through our best quality resources, in-house skills, and experience, we provide companies across the globe with cost-effective and stress-free services & solutions. These solutions leverage advanced technologies, business process knowledge, and domain expertise to help clients achieve a noticeable competitive advantage. The company’s in-house training program prepares the clients by incorporating upcoming technologies into their existing IT infrastructure, allowing them to utilize technology for innovation, differentiation, and growth.

    Looking forward to Salesforce Development Services?

    Consult one of the Best Salesforce® Development Company in India and the USA !​

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    What Is Salesforce? A Beginner’s Guide To Understand Salesforce

    Salesforce products

    What Is Salesforce?

    Salesforce is the world’s best customer relationship management (CRM) platform. However, it helps your marketing, sales, commerce, service and IT teams work as one from anywhere — so you can keep your customers happy everywhere.

    In recent years, there has been a big surge in Cloud Computing Technologies. One such technology which has had an immense impact on the world of computing is Salesforce. In this blog, I will acquaint you with Salesforce and will reply: What is Salesforce?

    Why use Salesforce? Where is Salesforce being utilized? And also, why organizations are searching for experts with Salesforce Certification Training?

    How It All Began?

    Before Salesforce, Customer Relationship Management (CRM) solutions were hosted on a company’s own server. Can you imagine the cost and time it took for companies to have their own CRM solutions? It used to take months or even years to set it up.

    This led to an increase in cost by millions of dollars. Even after setting up, they were extremely hard to use. What would be a feasible solution to this? I am sure you guessed it – building affordable CRM software and delivering it entirely online as a service.

    This was the main idea behind Salesforce. Starting as a Software as a Service (SaaS) company, Salesforce has grown into the fifth-largest software company in the world.

    But what Made Salesforce popular?

    The answer to this is pretty simple, it was Cloud Computing. Salesforce wasn’t just about a better product at a fraction of the cost. Moreover, it was about replacing the lengthy installation process and moving everything to the internet.

    What’s more, it changed the business model – no more long-term contracts or expensive licensing deals, anyone could use Salesforce with only a simple 50-dollar monthly subscription fee.

    What Are The Services And Products That Salesforce Offers?

    To understand what is Salesforce, you need to know the different services and products that Salesforce has to offer and when to use them. Through Salesforce, you can access a wide range of products and services in Cloud, Social and Mobile domains.

    Salesforce Cloud Services

    Salesforce Sales Cloud –

    The Sales Cloud is a CRM stage that empowers you to deal with your association’s business, showcasing and client bolster features. If your company is engaged in business-to-business (B2B) and business-to-customer (B2C), then the sales cloud is the service your sales team needs.

    Salesforce Marketing Cloud –

    The marketing cloud furnishes you with one of the world’s most dominant computerized showcasing stages. The marketers in your organization can use it to manage the customer journey, email, mobile, social media, web personalization, content creation, content management, and data analytics.

    Salesforce Service Cloud –

    The Service Cloud is a service platform for both your organization’s customer service and support team. It provides features like case tracking and social networking plug-ins for conversation and analytics.

    This not only helps your agents to solve customer problems faster but also gives your customers access to answers. Using these answers your customers can solve problems on their own.

    Salesforce Community Cloud –

    If you need a social platform for your organization to connect and facilitate communication among your employees, partners and customers then Salesforce Community Cloud is the service you need. You can use this platform to exchange data and images in real-time.

    Salesforce Commerce Cloud –

    The commerce cloud enables your organization to provide seamless customer service and experience irrespective of your customer’s location (online or in-store). It also provides for customer data integration so that your consumers can have a better experience.

    If your goal is to provide a customer with a positive, engaging customer experience, Commerce Cloud is the service you need.

    Salesforce Analytics Cloud –

    The Analytics Cloud provides a business intelligence platform for your organization to work with large data files, and create graphs, charts, and other pictorial representations of data. It is optimized for mobile access and data visualization and can be integrated with other Salesforce clouds.

    Salesforce App Cloud –

    To create custom applications that will keep running on the Salesforce stage, you can utilize the Salesforce App Cloud. It gives you a gathering of improvement instruments that you can use to make custom applications. A portion of the devices in the App Cloud include:

    •, allows admins and developers to create websites and applications in the main application.
    • AppExchange is an online application marketplace for third-party applications that run on the platform.
    • Heroku Enterprise gives developers the flexibility to create apps using their preferred languages and tools.
    • Salesforce Thunder is enormous information and tenets handling motor intended to break down occasions and take customized activities.
    • Salesforce Sandbox allows developers to test ideas in a safe and isolated development environment.

    Salesforce IoT Cloud –

    When your organization needs to store and process Internet of Things (IoT) data, you can utilize the service of Salesforce IoT cloud. The stage is worked to take in monstrous volumes of information produced by gadgets, sensors, sites, applications, clients, and accomplices. On getting this information, the stage starts activities to give you continuous reactions.

    Salesforce Health Cloud –

    If you are a Health IT organization and require a CRM system that incorporates doctor-patient relationships and record management, the Health Cloud is what you need. Through the patient profile, you can support the one-to-one relationship by integrating information from multiple data sources.

    What Are the Benefits of Salesforce?

    Salesforce is one of the largest and most popular cloud platform providers in the world. Their marketing automation, customer relationship management (CRM), and other software give them a ton of advantages over their competitors which their customers love.

    1. Customer Information

    One of the biggest advantages of using Salesforce is the information it retrieves — both the quality and the quantity. When you use Salesforce, you can look at every individual account, contact, task, event, and opportunity that’s tied to a lead, which gives your company a lot of information before approaching potential customers.

    There are a couple of reasons this is so important.

    First, it lets you easily track all of the information you need to keep your customer profiles organized. You have all the data you need in one advantageous area. You can even look into any lead or customer you need — regardless of whether they’re appointed to different agents.

    This offers a more complete, holistic approach to managing your growing business.

    In addition, shared customer information also lets you and your employees enjoy your leisure time and vacation days without worrying about personally accommodating clients, leads, or prospects. Any of your reps can easily cover for another one who’s out of the office, eliminating any gaps that you could have in your customer support model.

    This digital design is a direct upgrade from physical resources and even Excel sheets. Salesforce is comprehensive, responsive, and convenient to use, so you no longer have a need for manila folders or digital files full of spreadsheets.

    2. Account Planning

    With all of the customer information you need right at your fingertips, you — and all of the reps at your company — can make plans for accounts independently. That gives you the hands-on approach that you need to really make a connection with clients, and it also lets your reps modify their plans to achieve better results.

    There’s even an option in Salesforce to create to-do items so you and your reps can use lists to stay organized throughout the day.

    You can also create reminders on calendars so you can tell anyone to follow up with your customers, account managers, or upper management about import duties. Essentially, you make sure nothing falls through the cracks.

    In addition to the organizational tools, the amount of time that you or anyone else in the company has spent on each specific account can be seen. This is especially helpful for service-based businesses with lots of clients who subscribe to different packages or plans.

    If you notice that you’ve spent too much time on a client for what that client spends, your company can adjust accordingly.

    With these account planning options, managing clients becomes a much simpler process.

    3. Time Management

    With comprehensive customer information and a wealth of planning resources at your disposal, you naturally get the benefit of outstanding time management. You have all the information you need to prioritize work for your clients, and that means you can also organize tasks for different accounts according to that same criteria.

    Along with that, you can use the built-in calendar tools to better visualize your schedule for the day, week, month, or year. That means you can constantly stay on the ball through all of the steps in nurturing a potential lead.

    4. Team Collaboration

    Salesforce also lets you easily communicate with the other members of your team. The “Chatter” feature gives you a chance to converse with people or gatherings about business-related data, similar to customers, domains, and other essential details.

    Chatter also lets you add different team members to accounts or opportunities that need special attention. This, in turn, makes it easier for your team to prioritize and schedule their tasks. This will help you to work with more leads and finalize more sales.

    5. Accessibility

    Salesforce is a cloud product, and that means it’s available wherever you have Internet access. It even has a mobile app that you can use to stay in touch with your business and your team.

    This makes it a perfect match for the hands-on business owner or the marketing manager who wants to stay in constant communication with their team.

    The reason this is a huge advantage is that it means you don’t have a centralized location for your data. There’s no filing cabinet, local server, or anything else. It’s all kept safe and sound in the cloud where you can always access it.

    What is Salesforce used for?

    Go digital fast and empower your teams to work from anywhere.

    Engage customers with relevant, empathetic digital marketing from anywhere.

    Quickly launch and scale eCommerce built around your customer — from anywhere.

    Sell smarter and grow your business faster from anywhere.

    Provide great customer service from anywhere.


    Since its release, Salesforce has helped a large number of businesses to better manage their customers and grow. If you too are looking for the perfect CRM for your business, look no further. With its exceptional highlights, it will begin paying profits in the blink of an eye.

    Pletratech is a prominent Salesforce Implementation & Development company with the expertise needed to drive Salesforce-powered change in your enterprise. Using effectively, our consultants can certainly help clients provide innovation and value from customer operations.

    Above all, Pletratech is the best salesforce development company and consulting company that offers Consulting, Solutions, and Services. Through our best-quality resources, in-house skills, and experience, we provide companies across the globe with cost-effective and stress-free services & solutions.

    As a matter of fact, these solutions leverage advanced technologies, business process knowledge and domain expertise to help clients achieve a noticeable competitive advantage.

    The company’s in-house training program prepares the clients by not only incorporating upcoming technologies into their existing IT infrastructure but also allowing them to utilize technology for innovation, differentiation, and growth.

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    Benefits of Mobile Apps for Hotels

    Mobile Apps for Hotels

    Mobile Apps for Hotels

    Mobile Apps for Hotels – Well-established hotel brands clearly depict that it’s insufficient for such an industry as hospitality to enhance only service quality. It’s vitally important to show authentic care for your clients and predict a priori their demands in order to obtain success.

    While being on the go modern travelers use their mobile devices to get hotel info right on their smartphones. Moreover, the leading hotels propose to their visitor’s possibility to contact customer service, check in to guest rooms, change reservations, or obtain GPS mapping while they are still in motion.

    What are the advantages of developing mobile apps for hotels?

    The hotel industry is one of the highly portable businesses all over the world. Today, with the advancement of technology people have complete freedom to choose their food, stay, and other amenities in their tour packages. This has become possible with a few mouse clicks or pressing a few buttons on their smartphones. However, developing mobile apps for the hotel industry offers plenty of advantages for clients and owners which are given below:

    1. Booking has never been easier – Mobile Apps for Hotels

    The modern traveler will prefer smartphones to book their hotel as they get all the information about the place and scroll across different hotels on their smartphone. So, creating hotel booking apps help your client to confirm their booking with one and two clicks.

    2. Quicker accessibility to information for your guest:

    A mobile app for your hospitality business can provide fast and effective information about your hotel to your guest. Moreover, mobile apps for hotel industry saves customer to contact the front desk of the hotel.

    3. You can even collect data on your user:

    You can provide different facilities and display their prices or tell that it is free or chargeable to the customers. Moreover, you can also ask clients to provide feedback about your service which surely helps you to better understand your customers.

    4. The bond between you and your customer has never been stronger:

    An app for your hotel gives plenty of features that are helpful for customers. For example, you can use notification functionality which reminds guests for 15 minutes before the room cleaning service staff.

    It also offers sufficient time to leave the room or to refuse the room cleaning right at the given time using your hotel app. You can also send notifications about the swimming pool available to your guest so that they can schedule their visit according to it.

    5. Boost hotel staff productivity:

    Mobile apps are also the perfect tool to keep track of your staff. If you already created a mobile app for your hotel, which helps you to then monitor their work and provide them feedback when needed.

    6. Strengthening Brand Loyalty

    Offering a dedicated hotel app can enhance both customer loyalty and brand loyalty. A mobile app can integrate a guest loyalty program where hotel guests can collect points and rewards for their bookings and hotel stays. Moreover, you can also offer an additional discount to them for future hotel booking. It is also the easiest way to create a brand identity for your hotel.

    7. Competitive advantage:

    Hotel mobile apps are still few in number, therefore by providing the dedicated app to your client, you can easily get a competitive advantage over your customers who have yet not created an app for their hotel.
    Adaptation of software development for hotels & reservation is significantly increasing in the recent time, which helps you to boost your customer base and enhanced the user experience of the guest, and it will continue to do so in the time to come as there are many mobile app development companies are in the market which is providing services of hotel management system software, hotel reservation software, hotel front office system software, hotel restaurant software, hotel front desk system software according to your business needs.

    In the current digital age, mobile devices are everywhere and for any task, you can think of, an app exists to perform it.

    According to technology research, the number of tablet devices will surpass personal computers in 2017, with an estimated 140% surge in market demand.

    In the hotel industry where guest service is king, mobile apps can help you facilitate the quality service you want to provide.

    Mobile Apps for Hotels

    Apps can be used by guests when they’re making a booking and throughout their stay, with all the information at their fingertips.

    8. Reasons Why Your Hotel Should Have Mobile Apps

    1. Guests expect businesses to have mobile apps for hotels

    Consumers are increasingly finding ways to solve their own inquiries. One of the methods they use to do this is by downloading apps. If they are booking with your hotel, they expect to be able to easily check their details and interact with your hotel instantly through an app rather than by email, phone, or web browser. If you don’t have an app, guests may decide to book elsewhere.

    2. Make life simpler for both your hotel and your guests.

    Guests and hotels can immediately enter into conversation through an app, allowing guests to clarify details or make requests while hotels can offer guests special deals and promotions or ask for feedback. An app also allows integration with other communication channels like social media or push notifications. This means guests will never miss an update and can always access information on the go.

    3. Strengthen your loyalty program with a mobile app.

    Integrating your guest loyalty program into your mobile app will allow guests to more easily collect points, earn rewards, and claim their benefits. You could even ask guests to build a more comprehensive profile in the app to gain more points. With more data, you can get to know more guests on a personal level and provide a greater level of service to them.

    4. Create a smoother reservation process with a mobile app.

    By integrating your booking system with your app, your customer can literally do all their shopping in one place. They can book, confirm, request changes, purchase extras, and receive and send messages – all within the app. This creates a faster and less confusing experience for travelers.

    5. Provide a direct link to your customers.

    With an app, hotel staff can address guests faster and improve the efficiency of communication. Plus if someone has downloaded your app, they’re showing an active interest in your hotel and you can potentially capture a direct booking before they look elsewhere.

    6. Guide guests through your hotel and destination with a mobile app.

    On an app you can curate a personal guide for your guests telling them about all the features of your hotel, what attractions are close by, and where they should go to a shop and eat. They could even make bookings for spa sessions at the hotel while they’re out. Guests are always looking for convenience on a trip, so helpful suggestions go a long way.

    7. Maintain a competitive advantage with a mobile app for hotels

    Even though apps are becoming increasingly popular, there are still many hospitality businesses that haven’t adopted them. Having your own app will immediately put you ahead of other hotels in the eyes of guests and allow you to capture bookings you otherwise wouldn’t have.

    8. Enable guests to communicate in their own language.

    Mobile apps have the capability to translate communications back and forth. So if a guest sends a message in their native Spanish, your hotel will receive it in English and translate your reply back to Spanish. This ensures there’s never any misinterpretation of requests or inquiries.

    In order for your app to be successful, it should always be solving a problem for the user and provide real-time information. If used correctly, you can give your guests a fantastic experience and grow your brand affinity. Let’s connect to discuss more on developing mobile apps for hotels.


    So, a hotel room service mobile app can facilitate a self-service model for your guest that prefer any type of interaction.

    However, a hospitality accounting mobile application is a great way to boost your staff’s mobility without sacrificing on productivity. While there are a lot of mobile apps for hotel management out there that share similar features.

    Drop us a line or give us a call and we’ll consult you in regards to your hotel mobile app development what all features your hotel mobile app includes.

    Pletra Technology is one of the leading Mobile Apps Development with experience and expertise to translate your ideas into futuristic apps and immersive mobile experiences.

    Our experts can help clients leverage the mobile application platform effectively to innovate and create value from customer operations. We can help you to successfully implement the Mobile Application for Hotel.

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    Why Mobile Apps Can Help You Grow Your Business?

    Business with Mobile Apps

    What are business owners looking for every day?

    Three simple things:
    How do I increase sales, improve efficiency and build a loyal customer base?

    I would say those are the top three things on every business owner’s mind. Entrepreneurs are a special breed, working hours that regular people would balk at. Although they invest all of their resources into their vision, their dream and always looking for ways to improve.

    Being a small business owner of several clothing boutiques for two decades, I was looking to do all of the above. I did a lot of research into how to accomplish those goals. Increasing sales and building a loyal client base were the most important in my search for a solution. It was then that I discovered that businesses with a loyalty program generally do more than 20% more in sales than businesses without one. That was it — loyalty!

    I was going to implement a loyalty program in my retail business — that was my “aha” moment. After looking for a solution with little success, I decided to build it myself. Since then, the mobile app space has grown in leaps and bounds. There are several companies a small business owner could turn to to develop a mobile-based loyalty program viz. BuildFire, Mobile Roadie and Siberian Pro and the company I founded Mass Mobile Apps are all among them. When looking for a company to produce your mobile app, look for people you can work with and who understand what your needs as a business owner are.

    A mobile app can be a lot of different things. It can be a way to access information, to play games, to do your banking, to monitor your home, to communicate and now to interact with your local businesses. Business owners with the insight to adopt this marketing channel early display their ability to understand where their customers are and how to effectively engage with them. The move to mobile is not new, but the ability for small- and medium-size businesses to adopt a marketing channel like this is.

    Grow Your Business with Mobile Apps- So how can a mobile app help your business? Let’s examine the points outlined:

    How Can It Increase Sales?

    The mobile app can include a variety of different types of loyalty programs. Each program is engineered to make your clients come back more often and spend more when they do. Rewards can be used in several other ways. Tiered levels, which give your clients the incentive to progress up your different levels, giving the ones at the top additional perks is one of them. One popular game is the scratch-and-win feature. It works for both end-users and merchants.

    How Does A Mobile App Improve Efficiency?

    Apps can contain features like integrated shopping carts, integrated food ordering, and employee scheduling. This gives the employer the ability to house these key functions of their digital footprint inside the app. A restaurant with a food ordering system built into its app will see a dramatic increase in online and in-app purchasing. A retail business with an integrated e-commerce system will increase efficiency and also boost sales figures. All businesses may be able to improve employee engagement with built-in scheduling softwares. These software allows employees to be notified of their schedules in real-time, and to also always have access to it on their smartphones. No longer can they say, “I forgot I was scheduled today,” or, “no one told me I was working.”

    How Does A Mobile App Build A Loyal Customer Base?

    This is one of the most important things that a business owner must focus on. Customers are the lifeblood of every business. Successful businesses know this and make it a priority to build loyalty and make brand ambassadors. Mobile apps are among the best ways to communicate and engage with customers. The app gives your customers the ability to interact with your business on their schedule. Push notifications have open rates that can max out more than 90%. Compare that to emails with open rates of 25-30%, and you can see how the mobile app will become the best way for you to connect with your customers.

    Mobile apps today are much like websites were 15 years ago. 15 years ago websites were cost-prohibitive to small- and medium-sized businesses. Mobile apps seem to have that stigma today. That is no longer the case. “Do it yourself” mobile app platforms now level the playing field, and smaller enterprises can now have all of the features of a Fortune 500 company’s mobile strategy at a fraction of the price.

    Times have truly changed and it’s imperative for any business to quickly adapt with the latest technological developments. Noticeably, iPhone apps and other mobile applications are taking the world by storm. And majority of smart, forward-thinking entrepreneurs are taking advantage of mobile apps to further improve their business. Here are 5 ways to grow your business with mobile apps and the benefits of mobile applications:

    1. Boost branding – Since your company’s logo and or slogan are visible on your customers’ mobile screens, it’s virtually impossible not to remember you whenever they need your products/services. It also offers a definite advantage against your competitors who are yet to adopt this business strategy. If you want an instant brand boost or recognition, creating a mobile application is a great way to help improve your corporate branding and overall reputation.

    2. Improve customer service experience – Your customers can benefit from being able to access your products/services anytime they want and while on the fly. This is especially true if you don’t have a helpline that’s available 24/7. Your app can include a feature where they can contact you day or night, and without necessarily going to your website.

    3. Act as a marketing tool – More than just an application, a mobile app can double as a valuable marketing tool. How? It can be easily integrated with Facebook, Twitter, Foursquare, and other social media sites. That means, with a single tap, customers can share with their network your app and or their experience with your company, which can then offer you free publicity. Plus, using push notification, you can quickly send upcoming promotions or special events to your customers and prospects.

    4. Acquire more customers – Keep in mind that today’s consumers are constantly moving and are addicted to their mobile devices. Undoubtedly, they would appreciate a useful and engaging mobile app from your company. If your app helps them save or kill time or is just that awesome, they would even refer you to their friends and family.

    5. Generate more income – A mobile application with order fulfillment ability can readily provide another revenue channel than a regular brick-and-mortar site. For example, functionality to make restaurant reservations, book concert tickets, buy goods and services, etc. are possible with a few taps/clicks. But wait, there’s more! You can also earn by charging app users when they upgrade, or by offering in-app advertisements, etc.


    Unfortunately, many business owners are yet to recognize the huge potential benefits of mobile applications. They can boost productivity, efficiency, competitive edge, and user experience. Been pondering how you can possibly grow your business? Mobile apps just might be the answer. Contact us for advice and to help you get started!

    Pletra Technology is one of the leading Mobile Apps Development with experience and expertise to translate your ideas into futuristic apps and immersive mobile experiences.

    Our experts can help clients leverage the mobile application platform effectively to innovate and create value from customer operations. We can help you to successfully implement the Mobile Application for Business.