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Salesforce Vs Microsoft Dynamics 365: Implementing the Right CRM For Your Business

Customer Relationship Management (CRM) is crucial for businesses to stock prospect and customer data, monitor customer interactions, and provide this information to other stakeholders. CRM helps businesses to manage customers and relationships, enabling the company to grow.

Salesforce and Microsoft Dynamics 365 are recommended CRM platforms providing sales support and customer relationship monitoring, with features that make them the best CRM platforms in the market.

Read ahead as we outline and compare various aspects of both the CRMs, to assist you to opt which one settles well together with your business.

Specialties

Microsoft Dynamics 365

  • With its Customer Voice feature, Dynamic 365 can get better insights into how its customers feel.
  • Provides AI-driven insights to trace customer trends and emerging markets.
  • In the Field Service sector, Dynamics 365 is more advanced, developed, and well-integrated with CRM.

Salesforce

  • Provide territory management.
  • Its Einstein AI is assumed to be better than that built into Dynamics 365’s CRM.
  • Marketing features were built a lot earlier and are more advanced and well-adapted to the CRM landscape.

AI Capabilities

Microsoft Dynamics 365

  • Gives sales predictions.
  • Monitors customer needs and upcoming market trends.
  • Gives relationship health updates enabling quick flagging of at-risk deals.
  • Considers older sales interactions to propose talking points and therefore the next best action.
  • Provides contextual guidance throughout the sales cycle.

Salesforce

  • Presents answers to all customer questions.
  • Has highly developed AI learning algorithms to work out every company’s different selling habit and suggest improvements accordingly.
  • Provides effective tactics and marketing strategies.

Pricing

Microsoft Dynamics 365

  • You can either purchase a separate standalone app or license several apps to license these CRM solutions.
  • While Dynamics 365’s pricing is out there to all or any, you’ll negotiate honest affect vendors who give discounts or custom pricing when licensing several products.
  • This plan includes both CRM and ERP apps so users can access all the suite’s models. The Customer Engagement Plan includes CRM functions and not the first ERP apps. Microsoft aligns Retail, an e-commerce app, with ERP, albeit it classifies as CRM and ERP solutions. As a result, it’s not included within the Customer Engagement Plan.

Salesforce

  • If you’re a business that desires to license multiple modules together, you’ll get personalized pricing after watching it properly with the assistance of the seller.
  • The Salesforce price is often difficult to know since there are many licensing levels, apps, and add-ons that you simply need to consider in potential costing with market-leading vendors who deal with several products.
  • Salesforce doesn’t reveal its pricing details for Commerce Cloud or Marketing Cloud, but you’ll determine the tentative per-user prices from its other apps pricing models.

Microsoft Dynamics Pros and Cons

Dynamics Pros

  • If you’re a business that desires to license multiple modules together, you’ll get personalized pricing after watching it properly with the assistance of the seller.
  • The Salesforce price is often difficult to know since there are many licensing levels, apps, and add-ons that you simply need to consider in potential costing with market-leading vendors who deal with several products.
  • Salesforce doesn’t reveal its pricing details for Commerce Cloud or Marketing Cloud, but you’ll determine the tentative per-user prices from its other apps pricing models.

Dynamics Cons

  • Since it’s a comparatively new platform, some businesses are hesitant in investing within the product even with its growing popularity.
  • While it is often customized, businesses can find the method challenging if they lack development knowledge. Furthermore, it supports little third-party integration as compared to Salesforce.

Salesforce Pros and Cons

Salesforce Pros

  • Salesforce’s AppExchange counts together of the industry’s biggest B2B stores, allowing businesses to profit more from the platform with several third-party integrations.
  • It features powerful e-commerce facilities that will improve further with Salesforce’s acquirement of Demandware.
  • Salesforces’ Pardot and Marketing Cloud are developed and prepared to be used, unlike Dynamics 365 that has got to face some initial bumps.
  • This platform is all about the purchasers, with in-house customer orientation management. Its education network, Trailhead, is one of its most recognized assets.

Salesforce Cons

  • Salesforce could seem pricier to smaller and mid-market companies as contractual obligations and costs rise.
  • It is a private CRM software, and to share data with more business software; you would like connector installations. Furthermore, if you employ several other software, the mixing costs will rise.
  • Its Field Service Lighting isn’t as satisfactory to all or any customers as compared to Dynamics’ field service management module, Field Service app.

Conclusion

CRM platforms strive to vary the customer relationship landscape through features to support customers. Salesforce and Microsoft Dynamics 365 are leading names within the industry, with primary differences in their purchasing models. Depending on your budget and therefore the features your business requires, you’ll choose the simplest CRM.

Head over to Pletratech to ascertain what makes Salesforce and Microsoft Dynamics 365 different from other CRM platforms within the market, providing greater functionality.

Our primary focus is helping businesses around the world with the best Salesforce development services to augment their business operations and sky-rocket their sales. Get in touch with us to find out what makes Pletra Technologies your reliable Salesforce consulting service provider.

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AWS Account Security Features

AWS provides a variety of features that can be used to keep AWS Account and resources safe from unauthorized use. This includes credentials for access control, HTTPS endpoints for encrypted data transmission, the creation of separate IAM user accounts, user activity logging for security monitoring, and Trusted Advisor security checks.

Salesforce and Microsoft Dynamics 365 are recommended CRM platforms providing sales support and customer relationship monitoring, with features that make them the best CRM platforms in the market.

Read ahead as we outline and compare various aspects of both the CRMs, to assist you to opt which one settles well together with your business.

AWS Credentials

AWS uses several types of credentials for authentication. These include passwords, cryptographic keys, digital signatures, and certificates. AWS also provides the option of requiring multi-factor authentication (MFA) to log into your AWS account or IAM user accounts.

Following are the various AWS credentials and their uses.

Passwords: Password is used to log into AWS account, IAM account, discussion forum, and the support center. It can be created during signup to the AWS account for the root admin account. All other user account passwords will be specified by an administrator with the option to allow to change on the first time used by IAM user. Passwords can be changed any time using the security credentials page.

AWS Multi-Factor Authentication (MFA): AWS Multi-Factor Authentication (MFA) is additional optional feature security for accessing AWS services. It requires a six-digit single-use code along with a user name and password to access AWS Account settings or AWS services and resources. This is called multi-factor authentication because more than one authentication factor is checked before access is granted: a password (something you know) and the precise code from your authentication device. it can be enabled using an MFA device for an AWS Account as well as for the users that have created using AWS IAM. AWS MFA supports the use of both hardware tokens and virtual MFA devices. Virtual MFA devices use the same protocols as the physical MFA devices but can run on any mobile hardware device, including a smartphone. A virtual MFA device uses a software application that generates six-digit authentication codes that are compatible with the Time-Based One-Time Password (TOTP) standard. Most virtual MFA applications allow hosting more than one virtual MFA device, which makes them more convenient than hardware MFA devices. However, you should be Amazon Web Services: You can also enforce MFA authentication for AWS service APIs in order to provide an extra layer of protection over powerful or privileged actions such as terminating Amazon EC2 instances or reading sensitive data stored in Amazon S3. You do this by adding an MFA-authentication requirement to an IAM access policy. You can attach these access policies to IAM users, IAM groups, or resources that support Access Control Lists (ACLs) like Amazon S3 buckets, SQS queues, and SNS topics. It is easy to obtain hardware tokens from a participating third-party provider or virtual MFA applications from an AppStore and to set it up for use via the AWS website. 

Access Keys: Access key is a digitally signed request which must be included to access AWS APIs (using the AWS SDK, CLI, or REST/Query APIs) to verify the identity of the requestor. Aj AWS users calculate the digital signature using a cryptographic hash function. The input to the hash function, in this case, includes the text of the request and secret access key. It will be calculated automatically by AWS on using any of the AWS SDKs to generate requests otherwise, you can have your application calculate it and include it in your REST or Query requests. 

The most recent version of the digital signature calculation process is Signature Version 4, which calculates the signature using the HMAC-SHA256 protocol. Version 4 provides an additional measure of protection over previous versions by requiring that you sign the message using a key that is derived from your secret access key rather than using the secret access key itself. In addition, you derive the signing key based on credential scope, which facilitates cryptographic isolation of the signing key.

The access key is very sensitive and should be saved in a safe place. An unauthorized person can misuse this if they fall in the wrong hands. For a customer with large fleets of elastically scaling EC2 instances, the use of IAM roles can be a more secure and convenient way to manage the distribution of access keys. IAM roles provide temporary credentials, which not only get automatically loaded to the target instance but are also automatically rotated multiple times a day.

Key Pairs: A key pair is required to connect to an EC2 instance launched from a public AMI for SSH login to EC2 instances CloudFront signed URLs. The supported lengths are 1024, 2048, and 4096. If you connect using SSH while using the EC2 Instance Connect API, the supported lengths are 2048 and 4096. You can have a key pair generated automatically for you when you launch the instance or you can upload your own. It can be generated automatically during the launch of an instance. The private key should be saved in a safe place.

X.509 Certificates: X.509 certificates are only used to sign SOAP-based requests (currently used only with Amazon S3). AWS creates an X.509 certificate and private key. The private key should be used by consumers of API requests to establish connections. AWS will reject all connections with missing or invalid private keys. X.509 certificates are used as SSL/TLS server certificates for customers who want to use HTTPS to encrypt their transmissions. A private key will be used to create the Certificate Signing Request (CSR) that must be submitted to a certificate authority (CA) to obtain the server certificate. Server certificate, private key and certificate chain will be uploaded using AWS CLI to IAM.

Pletratech is an AWS consulting partner certified to provide consulting to implement cloud services on AWS. We are ready to work with you to provide the best support to make the transition smooth on AWS.  

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Security and Stability in Lambda

Pletratech is an AWS consulting partner specialized in develop applications using AWS services. Security is an important factor for any serverless service using Lambda. In this article, we are going to look into security and stability in Lambda.

Salesforce and Microsoft Dynamics 365 are recommended CRM platforms providing sales support and customer relationship monitoring, with features that make them the best CRM platforms in the market.

Read ahead as we outline and compare various aspects of both the CRMs, to assist you to opt which one settles well together with your business.

Securing Permissions in Lambda

Serverless architecture introduces some new patterns that make it difficult to know what you should care about in terms of security. AWS handles many of the security concerns of your app with Lambda, so there are really only a couple of considerations. When Lambas execute, they assume an IAM role for permissions for use when accessing any resources other than themselves. These IAM roles should follow the principle of least privilege. The principle of least privilege says that a resource should only be given the permissions it absolutely needs and no more. In the case of Lambdas, this means that the permissions in a Lambdas role should only be what it needs. Amazon recommends that every Lambda function have its own unique role and that none should share.

We can start with creating the role. We can do this from inside the Lambda we want to modify using the Lambda dashboard. Select the function that needs to deploy. The Permissions tab contains all the information about permissions. Add all permission as per the need of the lambda function. This Lambda we have created in the previous blog already has a role, but we’re going to create a new one with restricted permissions. We will be creating a role for a Lambda function, so select Lambda here, and then click Next. AWS has already created a managed policy that is specifically designed for Lambdas that consume Kinesis streams. If you search for lambdakinesis, all one word, you’ll see the policy AWS Lambda Kinesis Execution Role, which gives access to write to CloudWatch logs and read from Kinesis streams. Next, search for lambdavpc, all one word, and select the AWS Lambda VPC Access Execution Role, which will allow our Lambda to interact with VPC network interfaces.

Now our role has all the permissions our Lambda needs and no more. Now we’ll give the role of name that links it to the Lambda it’s used for. From here, go back to the Lambda function tab. Click the refresh button next to this drop‑down to update the list of available roles, and then select the role that we just created. Now, the processAction Lambda function has only the permissions it absolutely needs for what it’s doing, effectively locking it down.

Securing Credentials in Lambda

Besides permissions, another important security concern with Lambda is the storing of credentials and sensitive information. While IAM permissions are often enough to access most service’s in AWS, occasionally there are credentials you need to store for accessing things like databases or external services. There are a few different approaches to this, ranging from least secure to most. The first approach is to put the credentials in your application code. There are plenty of better ways, and this is the most insecure and hardest to update. A better approach is to store the credentials as environment variables in your Lambda.

As you can see in the Lambda details for one of our functions, that’s what we’re doing in our demo application. This makes it easier to update and more secure. The environment variables are encrypted at rest by AWS, and using IAM permissions, you can lock down access to your Lambda configuration in the AWS console. The only step where these environment variables aren’t encrypted is in transit, such as when deploying to your Lambda. The best approach is to store these credentials in one of AWS’s secret solutions. One that has been available for a while is the EC2 Systems Manager Parameter Store. This gives you command‑line access to set and retrieve secrets, such as credentials. Your Lambda would then call the Parameter Store anytime it needs those credentials. This adds a little latency to your Lambdas that need those credentials, but greatly improved security.

A newer service that follows the same model is AWS Secrets Manager. With a similar process, you store secrets and then retrieve them in your code with the SDK. What Secrets Manager adds is the ability to automatically connect to RDS databases and rotate credentials regularly. This means that your credentials for the database are ultra secure, rotated regularly and available anytime your Lambda needs them. Reducing the permissions of your Lambdas and securely storing credentials will ensure your serverless application is as secure as possible.

Stability with Lambda

AWS already handles many of the aspects of stability when executing your Lambda functions. They ensure your Lambda function is available, scaled out, and running on performant hardware. There’s not much else you have to think about except the stability of the code your Lambda is running. There are two things that I consider when thinking about Lambda stability. The first is monitoring the Lambda for states that are bad, such as errors, long execution time, et cetera.

We will cover this in a later module on monitoring. The other thing is ensuring that events that come to the Lambda are processed for sure. There’s nothing worse than a Lambda receiving an event, but then dropping the ball. Imagine database records that should be written, but aren’t. The lack of stability in regard to event processing can affect your entire application. Monitoring can let you know when errors occur, but they won’t help you ensure whatever event caused those errors will eventually be processed. That’s where dead‑letter queues come in. As stated earlier, a dead‑letter queue is either an SNS topic or an SQS queue where your Lambda will send any events that were unable to be processed by the Lambda.

For instance, if you’re code errors from an event, the Lambda infrastructure will then send that event to the dead‑letter queue, ensuring it isn’t lost. You can then retrieve any unprocessed events from the dead‑letter queue at a later time and run them back through the Lambda once you fix the underlying issue. If you look in the details of one of your Lambdas, you’ll see there’s an Asynchronous invocation section. Click Edit on this section, which contains information on function timeout and retry attempts. The DLQ, a.k.a. Dead‑letter queue, a drop‑down is where you would configure the dead‑letter queue. You can select either SNS or SQS and then a resource from one of them. Once configured, you don’t need to do anything else.

The Lambda infrastructure takes it from there. Processing these events at a later time is up to you, however, so you’d want to ensure there’s some sort of listener on the other end of these dead‑letter queues that is persisting the events somehow. Once the stability of your Lambda function processing is ensured with dead‑letter queues, you have a computing process that can handle basically any load you can throw at it. And speaking of that, let’s take a look at performance and concurrency with Lambda in the next blog.

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Salesforce Development Company

Pletra Technologies is one of the leading Salesforce Development Company in the USA and Indian market. We’ve achieved over 50+ success stories for over 3 years with our Salesforce certified developers and architects, which has led to a loyal customer base. We ensure the delivery of best-fit Salesforce.com solutions to our clients by following a methodical implementation process.

Why Choose Pletratech As Your Salesforce Consulting Service Provider?

Our primary focus is helping businesses around the world with the best Salesforce development services to augment their business operations and sky-rocket their sales. Get in touch with us to find out what makes Pletra Technologies your reliable Salesforce consulting service provider.

  • Expertise in CRM Consulting
  • Dedicated Salesforce Consultants
  • Deep industry knowledge in retail, IT, manufacturing, healthcare, banking, telecoms, education, finance, and many more.
  • Customer-centric strategy and technical guidance.
  • Optimized Support
  • The right level of support and strategic guidance
  • Agile Methodology
  • Research Sprint
  • Agile Approach

Best Salesforce Development Company Delivering Complete Salesforce Services Package

A lot of our trading habits changed since Salesforce came along. Salesforce’s tools and services can turn an organization into an enterprise that can function more efficiently than ever before since employees, vendors, and customers are merged into a single platform. As a Salesforce Development Company in the USA, our company provides companies with Salesforce Development Services that help them create higher profits and higher productivity. The solutions we provide are highly usable, scalable, extensible, and maintainable. Our Salesforce Developers take great pride in creating solutions that are useable, scalable, extensible, and maintainable.

Pletra Technology is a prominent Salesforce Implementation and Development company with the expertise needed to drive Salesforce-powered change in your enterprise. Using the Salesforce.com platform effectively, our consultants can help clients provide innovation and value from customer operations. 

Pletratech is an information technology and consulting company that offers Consulting, Solutions, and Services. Through our best quality resources, in-house skills, and experience, we provide companies across the globe with cost-effective and stress-free services & solutions. These solutions leverage advanced technologies, business process knowledge, and domain expertise to help clients achieve a noticeable competitive advantage. The company’s in-house training program prepares the clients by incorporating upcoming technologies into their existing IT infrastructure, allowing them to utilize technology for innovation, differentiation, and growth.

Let’s get to know each other with a Free call.

Share your business requirements and the results you’d want to achieve. Our salesforce consultant helps you maximize your investment with the right Salesforce solution that perfectly fits your business needs.Of the many Salesforce consulting partners,

we are a reliable and experienced team that can help you leverage Salesforce.com to boost productivity and growth. Share your contact information and we will touch base with you soon.

If you have specific queries that need to be addressed immediately, please call us at +1 201-546-0397 or write to us at info@pletratech.com

Salesforce can increase your revenue by 25% or more.

Don’t wait: Schedule a conversation with our in-house Salesforce expert to find out how you can increase your revenue goals.

Our Salesforce Certifications

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Things You Probably Didn’t Know About How To Accelerate Your Salesforce Onboarding.​

Businesses think a lot about the way to interact with clients at each step of the buying journey — from brand building, to consideration, and to committing to purchase. So in the end you’ve decided to bring Salesforce into your enterprise. Businesses think a lot about the way to interact with clients at each step of the buying journey — from brand building, to consideration, and to committing to purchase. So in the end you’ve decided to bring Salesforce into your enterprise.

The Salesforce-onboarding level is very important. At this level of the connection having the systems and processes in Salesforce to get the sale and the post-sale management in coordination could make the distinction between a satisfied consumer and a misplaced business.

From our experience, we recognize that the starting few weeks performance of the team who is working with Salesforce is without a doubt key to upcoming success. It’s critical for your customers to feel comfortable and covered, and it’s critical to measure and report how the entire onboarding system is going.​

How would you accelerate your Salesforce onboarding?

Step 1. Prepare a clear & step by step Roadmap -

Determine the precise steps your group will want to comprehend to ‘Go-live’ and recognize time-value as quickly as possible. Once you define the steps and actions that want to be completed, coordinate them right into a team-based format and share your plans with all stakeholders in Salesforce​

Step 2. Establish Milestones:

Identify your aim after which layout the steps to help you and your team arrive effectively at your objective. Defining and illustrating to your customers what a successful release looks like allows you to set expectancies and make development clear.​

We Help Companies to do successful Salesforce Onboarding

PletraTech’s goal of delivering digital transformation to global enterprises blends perfectly with Salesforce’s mission of creating a platform for customer success. The PletraTech Salesforce Center of Excellence (CoE) carries a mission to transform business by leveraging the Salesforce platform functionalities and delivering industry-leading solutions.

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Challenges to successful CPQ implementation

Do you think that CPQ is a tool you just install & you will get success? Well, try! CPQ implementation is a process, not a moment.
It is fascinating to consider CPQ to be a “sales solution” or a tool that just expects Sales to put a small amount of time in figuring out how to explore the application with little interest from others in your company.
CPQ isn’t unreasonably simple, and the implementation project should be treated with extraordinary attention to guarantee that a fruitful system is installed.
Here are three main challenges that can make your implementation miss the mark. Luckily, these issues are not hard to address, but rather planning ahead of time is the most ideal approach to guarantee things work out in a good way.

Three main CPQ Implementation Challenges and Solutions

1. One-Dimensional CPQ Implementation Project

CPQ isn’t only a sales application. CPQ contacts numerous verticals inside the business, and it requires cooperation, buy-in, and support from various groups throughout the association. Product Management and Engineering need to give explicit data about the final results just as the parts and assemblies making up those product.

This should incorporate performance information and other application-explicit data. The CPQ system has to understand what arranged choices are utilized or not utilized in a given configuration.

Evaluating price choices are not only accessible, there are limitations on discounts and the use of nonstandard value records. The finance department should give that insight into the system.

An excessive number of CPQ implementation projects begin and kick the bucket since Sales the board figures they can do everything without assistance from IT, Finance, Product Management and other invested individuals.

You can guarantee input, purchase in and support for the CPQ project by first acquiring an upper-administration support who can swing the large stick when important to guarantee that the perfect individuals have the correct concentration as far as bringing the framework on the web.
There is a lot in danger to go it single-handedly.

2. Bad Data

The information got to and utilized by the CPQ arrangement should be exact, exceptional and immediately and straightforwardly kept up. Revealing a finish of-year crusade total with uncommon limited time valuing and not refreshing the costs in CPQ is a certain method to annihilate the certainty individuals have in CPQ and lose deals because of increased costs.

Something very similar is valid with the arrangement information contained inside the system. In the event that you are designing a product utilizing information from a year ago’s model, you are likely going to make an issue and perhaps lose a deal.

All information inside the system should be current, exact and verified.

All propositions created by the system should be information and time-stepped to make certain of what age of product, parts and assemblies were utilized inside the quote.

Guaranteeing this a matter of incorporating the cycle for refreshing data into the execution plan. Proprietors of explicit information should take responsibility for measure for ensuring that information is kept current.

3. Incomplete Whole Product

Remember that selling the product or service is just essential for what must be done to call a deal settle. The CPQ arrangement should not simply be restricted to getting the part numbers and description right; there are different interesting points.

Payment plans, Finance vehicles, delivery options, post-implementation maintenance, and the implementation/training or installation plan itself are all important for the entire product. Your clients won’t consider the deal done if you leave the project in between.

This is particularly evident if your product includes any virtual perspectives or is maybe a cloud-based item or other intangible contribution. Individuals have active minds, and they will fill in openings in your introduction with assumption that you probably won’t be prepared to meet.

This falls upon product management. They are accustomed to thinking about products down to the most fundamental segments including the intangibles. Ensure they are remembered for your selection and implementation planning.

Final Words

CPQ implementation is not a nightmare to companies but it need planning and attention. Pletra Technology is one of the leading Salesforce consulting company with experience and expertise to drive Salesforce-powered digital transformation for your enterprise. Our consultants can help clients leverage the Salesforce platform effectively to innovate and create value from customer operations. We can help you to successfully implement the CPQ in your organization.

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Why should you get ready for GDPR for E-commerce?

Being a business entrepreneur, you have probably seen many emails, notifications and many other alerts that regularly warn you about the new data protection law. If you are receiving such notifications, don’t ignore them as the act is important and necessary to implement for all. Yes, there are lots of changes that eCommerce webmaster need to consider. But, there is no need to be worried because the law came with a defined set of rules that are convenient to apply and make sense.

How different eCommerce platforms are getting ready for GDPR?

Legally, GDPR has been applied to all the businesses. Whether it is a private or government organization, they need to be GDPR compliant soon, otherwise, they may face a heavy penalty for the same. The goal of GDPR for eCommerce is simple i.e., to return complete control over the personal data of customers.

Let see how the platforms get prepared for this big change

Shopify

Shopify is the biggest and the most popular e-commerce platform to give a new face to the online shopping websites. Whether you are selling your stuff online, through social media, in a well-established store, Shopify got you covered in all aspects. To get GDPR compliance, this big platform has started reviewing the pros and cons of implementing GDPR. Although, the platform is not going to make any changes in provided services but, the way it offers services may differ. You may see this transformation in the next few days.

BigCommerce

Similar to the other platforms, BigCommerce is also focusing and finding its way out to adhere to this latest GDPR rule. The data monitoring community here is highly-concentrated and strives to satisfy the customers by its legitimate privacy standards. In fact, they have created a Privacy & Security Group to ensure that they are going right in implementing the General Data Protection Regulation. No, you must see a completely revolved and new privacy policy that reflects the latest EU guidelines.

Magento

Being a powerful and dominant platform, Magento offers excellent store functionalities that are working fine for all types of online stores. Right now, Magento is working hard to be compliant with GDPR. As a result, the platform is ready to accept challenges coming from the stored or shared data end.

The dedicated Magento team is making it happen by following steps: Contracting & protecting the data in regard to privacy.

  • Proactively examining & revising data privacy-related policies.
  • Deeply evaluating the products to help customers know that what information is being retained and where the server is going to keep it.
  • To make the connection stronger, the community is also advising to review the extensions that are associated with their registered accounts.
  • The platform is also allowing customers to check service and contracts that are linked to third-party organizations.

Woo-Commerce

WooCommerce is a powerful WordPress plugin which is also gearing up to get integrated with the new data protection regulation. The community behind this big plugin believes in making customers contented. For that, they provided their users the exact information about the new act and the associated rules.

The community decided that. They will be telling customers about the platform, how it works and how it is collecting the data from users. Along with it, they will also reveal that who will have the access to this shared data and for how long.

Benefits of implementing GDPR to your website.

Undoubtedly, GDPR compliance is not so easy to get done. You have to do a lot of tasks in it like collecting client information, reviewing your subscribers’ activities, marketing strategies and many more. But wait! You can’t consider GDPR just the rules to be applied. In fact, it’s a huge opportunity for you to grab.

  • First of all, it will directly affect your marketing strategy. So, if you are GDPR compliant, don’t hide it just show it off.
  • You can consider it a new marketing strategy and for better results, don’t just tell, give complete details that how you keep your customers’ data safe and secure.
  • Doing this, your customers will feel free to make deals with your brand as you have adhered to all the regulations enforced for data protection.
  • The best part is, if you’re GDPR compliant and your competitor is running with the traditional data protection rule, you will definitely will win in this case.
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Why to build a mobile app for FMCG?

Why have a mobile app for FMCG?

Customer Relationship Management (CRM) is crucial for businesses to stock prospect and customer data, monitor customer interactions, and provide this information to other stakeholders. CRM helps businesses to manage customers and relationships, enabling the company to grow.

Salesforce and Microsoft Dynamics 365 are recommended CRM platforms providing sales support and customer relationship monitoring, with features that make them the best CRM platforms in the market.

Read ahead as we outline and compare various aspects of both the CRMs, to assist you to opt which one settles well together with your business.

How will having a mobile app will help fast-moving consumer food market?

The usage of Mobile has changed the way people live their lives.

The smart phone is the trusted guide for everyone. A recent survey indicated that 88% of respondents preferred their smart phone to be on their side and revealed that e-commerce enabled mobile devices enables FMCG market brands to engage with shoppers. With more smartphones than people across the world today, a mobile app is clearly the most convenient means for FMCG market to engage with their shoppers.

Importance of a mobile app in the FMCG market

  • Mobile-enabled data searchers who try to access whichever brand or store offers seem to be the best deal. The application offers FMCG brands to create more shopper loyalty in the form of habitual purchasing.
  • One research report published by UK retail trade body IMRG and Capgemini indicates that 52% of traffic now comes through smartphones and tablets.

How it will help financially?

The mobile app is easy to use and technically robust. It involves a much lower financial commitment, as compared to a PC with fixed broadband. Moreover, it is well for transient people and those with in-home mobility challenges. An ideal means to internet access for ‘digitally reluctant’ people to get access to a desktop or laptop device.

Increase Your Customer Reach

Build a shopping app that will allow users to view product descriptions enhanced with high-quality images. While in the store, 50% of people use their smartphones to view product descriptions and 40% of people use their smartphones to check the price of a product. Custom mobile apps also allow them to order and buy a specific product from any store and even share the information with other users.

Characteristics of having an app for Grocery Store which provides Fast Moving Consumer Goods

Increase Your Customer Reach

  • Frequent purchases
  • Less engagement (little or no effort to choose the item)
  • Low prices
  • Short shelf life
  • Rapid consumption
  • From the marketer perspective
  • High volumes
  • Low contribution margins
  • Extensive distribution networks
  • High stock turnover

Drive Mobile CRM Adoption and Enable Your Salesforce

Having the most up-to-date ordering information at their fingertips without any need to manually enter orders allows salespeople to support customers better. It takes more time for the real art of selling V/S having to take care of administration and support.  Automatic mobile integration with your CRM system can also increase cross and up-selling and ease the work of maintenance and support teams within your organization.

    • With the FMCG sales app, enterprises can get a comprehensive analytical report on the number of stores visited by respective field sales representatives. Identify the sales gaps and distribute goods and services so giving complete management visibility of sales representative’s performance to streamline your FMCG sales processes.
    • With the Sales Order App, you can keep the inventory at the greatest. Field sales reps can alert the head office spontaneously on the stock level in each store and order new stocks based on availability
    • Sales order tracking of the FMCG goods with expected delivery date gives certainty while making the sales order.
    • Sales orders for multiple deliveries of items/products with access to promotions and discounts.

    Conclusion

    Today more than half of adults make use of a smartphone/mobile device to use online, as they consider that mobile app is the key tool to discuss digital inclusion. With the internet transforming mobile technology fast and accessible, mobile device enhances the volume of Consumer Goods Market. Through facilitating mobile apps to do the business process, the need of having a mobile app plays as bringing more people online.

    Pletra Technology is one of the leading Mobile Apps Development with experience and expertise to translate your ideas into futuristic apps and immersive mobile experiences.
    Our experts can help clients leverage the mobile application platform effectively to innovate and create value from customer operations. We can help you to successfully implement the Mobile Apps for FMCG Market.

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      Mobile app for Grocery Store

      We have all been there, the moment you leave the parking lot only to realize you forgot to pick up laundry detergent, the confusion of not knowing which department marshmallows fall under, the dread of having to head to the grocery store instead of enjoying a day out with friends. Though we understand that your weekly grocery store visit takes time away from doing the things you love. That’s why many of our locations proudly offer the advantages of online grocery shopping for delivery right to your doorstep.

        • Grocery Apps are Time Saving Folks.
        • The Facility of Order Tracking.
        • Opportunity to Get Aware of Consumer Behavior.
        • Avail the Benefits of Discount and Offers.
        • Grocery Apps Help in Managing Budget and much more.

        Why do people shop online for groceries?

        Here are 10 sanity-saving reasons to use an online grocery shopping service:

            • You will not waste your precious weekend minutes grocery shopping.
            • How about not wasting your precious child-free preschool minutes grocery shopping.
            • Think of all the energy you will save for a 69-minute grocery shop after a long day of work, school, or activities because the grocery store has to be the last stop of the day because food spoils in the back of your car.
            • A grocery experience without the hassle of carrying a child.
            • Think of all the money you will save by buying only what’s necessary and on your list.
            • No more getting enticed by aisle displays into impulse buying.
            • You will not fight with general public for a parking space, or fight the crowds, at all. There’s always a space in your designated online shopping pickup area, making you feel like the VIP that you are.
            • You will not have to deal with the following grocery store personalities: the not-that-funny cashier, the absentee bagger, the slow, elderly person who is always in your way, and the screaming child.
            • Ah and you can do your grocery shopping in your pajamas.
            • You can think of a million better things to do with 69 minutes a week than being inside a grocery store.

            Is shopping grocery online cheaper?

            Here are some ways buying groceries online can be cheaper:

            Organization: Keep a list, plan exactly what you’ll need, and buy just those items. Many sites have menu planning and recipe tools with ingredient lists. Some keep track of what you buy frequently, so it’s easy to check whether you need more.

            Impulse control: If you’re not in the store, you’re not tempted by things you don’t need. This lack of temptation especially saves money if children accompany you.

            Bulk purchasing: Sites such as Amazon.com offer discounts for large quantities of certain staples, like grain and coffee.

            Sales: Browse the Internet for promotions, sales, and coupons

            Custom shopping: If you’re looking for pricier gluten-free, organic, or “green” products, online shopping can help you get the best deals for them.

            The reason why using a mobile application for groceries will be beneficial.

            As we are perceiving a hike in the percentage increase of the e-commerce apps, the grocery-based apps are also following in the same footsteps. These mobile applications are also built on more or less the same architecture where the consumer can find a spectrum of items under different categories.

            1. Grocery Apps are Time Saving Folks

            Do you know why e-commerce excelled in this tough business competition strata? The same can be said about the grocery apps. It’s time-saving folks! Now you don’t have to visit the store personally, walk around the supermarket with a shopping basket, search for each item, pick it up and search for the price, look for the discount and offers and lastly when you have done with your shopping, line up in the queue to wait for your turn to pay the bill. Well, told you grocery shopping is a tedious job and if you are accompanying your wife, be sure to spend some more sweet time at the store. Jokes apart, you can place your order from anywhere and it will be delivered to your address. It is completely hassle-free.

            2. The Facility of Order Tracking

            We talked about the comfort level of the customers and the convenience factor that the grocery apps are offering to the users. But there are some other important reasons why its demand has suddenly ascended. The customers will be able to know the status of their order and also track the delivery making sure when it will arrive at their doorstep.

            3. Opportunity to Get Aware of Consumer Behavior

            Consumer behavior is a term that we have probably studied in economics and is quite applicable to the grocery app business as well. Considering the scenario today it has become imperative for the entrepreneurs to collect valuable data about the customers that include their personal likes and dislikes

            4. Grocery Apps Help in Managing Budget

            Well, the grocery apps will also keep a check on your budget as you will not place orders for unnecessary items. It was common at the store when people purchased products, which they didn’t require and realized that they have needlessly spent more than required. You can also keep a track record of how much you are spending on the grocery items every month and control it if it is exceeding your estimate.

            5. Avail the Benefits of Discount and Offers

            Ever since the number of grocery apps is increasing, the competition is getting tougher. Every now and then we find online grocery apps coming up with some enticing offers and alluring discounts for the customers. This discount is available merely on almost every product starting from fruits and vegetables, cereals and pulses, beverages, soaps and detergents, and much more.

            6. Get the Widest Range of Products and Brands

            The advantage of having a grocery app installed on your smartphone is not just restricted to availing the benefits of discounts but also come across a wide selection of products and brands to choose from. Maybe that an item of a specific brand is costly and fitting your budget estimate. You have other options and brands to look for.

            7. Convenient Payment Options

            Similar to the e-commerce apps and platforms, the grocery apps also provide convenient payment options to their customers. You can pay through net banking or pay using your debit or credit card. alternatively, you can also choose the cash on delivery option. Some grocery apps offer additional discounts if you pay online using the debit or credit card of a particular bank.

            Conclusion

            Undoubtedly, grocery items are the most essential items that are consumed on a day-to-day basis. We may have a particular schedule of buying grocery items but when we have the luxury of a mobile application, we can place the order any time whether it is one or two items or a long list of the items and it also helps in saving a lot of time as well as money. 

            Pletra Technology is one of the leading Mobile Apps Development with experience and expertise to translate your ideas into futuristic apps and immersive mobile experiences.
            Our experts can help clients leverage the mobile application platform effectively to innovate and create value from customer operations. We can help you to successfully implement the Mobile Application for Grocery Store.

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            Why have an app for fruits and vegetable shopping?

            Why to have an app for fruits and vegetables shopping?

            Why to have an app for fruits and vegetables shopping?

            Why buy fruits and veggies online?

            As fresh vegetables are a part of your everyday meals, some vegetables are hard to find even in the huge supermarkets in your area. However, the luxury of online shopping offers customers the comfort of relishing these veggies by ordering them from the comfort of their homes. 

            While beetroot, amlas, green peas, broccoli can easily be found in the market, the grocery mobile app will make grocery shopping easier for you with their fresh produce delivered in top-class packages right at your doorsteps and will give you the benefit of fresh fruits and vegetables every time. Not only the veggies, fruits, and other stuff of better quality but you also save yourself from the trouble of haggling for price with the vendors on the road, and just in case you find any of the stuff you purchased online not up to the mark, there are a lot of portals/apps which offer you the option of returning the same within 24 hours. So, now why get stuck up with rotten ladyfingers or cauliflower. 

            Shop the fresh products and get them delivered right to your doorstep.

            Mobile Apps can increase your revenue

            Don’t wait: Schedule a conversation with our in-house Mobile Apps Development Expert to find out how you can increase your revenue goals.

            Benefits of Online Grocery Shopping Mobile Application

            As we all know there are several reasons why online grocery shopping is a better thing. You must choose to buy fresh vegetables and fruits online because:

              • Farm fresh vegetables and fruits.
              • Shop online from the comfort of your couch.
              • Fresh and organic foodstuff.
              • Better variety.
              • No need to bargain and fight.
              • Have your order delivered to your doorstep within a stipulated time.
              • Look out for great deals, offers, and value packs while shopping online.
              • Save time, money, and effort, by completing your routine grocery shopping online.

              Business with a Mobile App

              For a good start-up, we need to make a roadmap on which we can easily run and win the business race by other competitors. Before making any perfect plan, we need to do the analysis of the market, financial and operational feasibility study of a business. Without proper planning and strategy, there is no benefit for any kind of business execution which can leave the loopholes in the actual estimation of future income statements, cash flows.

              It is Easy for Customer to Reach You

              Mobile apps let your target audience access your services or information within few swipes from anywhere, anytime. For example, a hotel booking mobile app lets the user book the rooms in one go. And this feature makes difference as today’s customers want to avoid multiple pages or steps to access the service or information.

              Obviously, a customer will prefer the services being delivered to him in less or no waiting time.

              It Raises Your Brand Awareness

              A mobile app has your logo and name on it. Once your app is downloaded, your brand is right there in front of your target audience. And they are not required to search for you.

              It is a Quick Way to Promote Your Business:

              With an ever-increasing number of people using a mobile app for buying, trading, exploring and transactions, a mobile app is an effective platform to promote your products, services, and offers.

              It is Cost-Effective:

              With an ever-increasing number of people using a mobile app for buying, trading, exploring and transactions, a mobile app is an effective platform to promote your products, services, and offers.

              It Improves Customer Engagement:

              When you engage the customers, you get them closer to your business which leads to many benefits like increased sales, profitability, and customer loyalty. A mobile app h1elps you increase customer engagement if done in the right way.

              Create Online Vegetable Store & Start Taking Order Through It

              With the increase in the ratio of the dual-income, nuclear family, the number of working women, and also time constraints to buy fresh veggies every day, there arises the need for online shopping for this segment too. Freshness, Variety, Ease of Availability, Convenience and all type of veggies at one store is what the customer demands.

              Fulfill the demands of customers by creating an e-commerce website and app for your own vegetable store and pumping up your sales. Serve them with fresh vegetables at their doorsteps by allowing them to access your store at their fingertips.

              E-Commerce Sites and Mobile App Selling Fruits, Vegetables Find More Customers

              With online grocery shopping rapidly increasing in India the retailers selling vegetables and fruits are also witnessing an upward trend. Data shows that more and more people are switching from traditional to online shopping.

              Times of India reported that when the e-vendor BigBasket.com entered the Mumbai market in 2012, it would get around 200-300 orders every day that included fruits and vegetable orders also. Today, the percentage of its average daily orders has increased from 7,000 to 8,000.

              Similarly, the other website LocalBanya.com after setting up its shop in Mumbai in May 2012, out of its total daily orders, 10 to 15 percent included fruits and vegetables, and today some 60 percent of the 800-900 orders they receive on daily basis include fruits and vegetables.

              Sunitha Thampi, a local was quoted by TOI saying that when she along with her husband moved to Mumbai from Bangalore, they had to face a tough time settling in and had virtually no time for shopping fruits and stuff so they turned to online shopping. The couple has been in Mumbai for three years now and has been doing their sabzi shopping online ever since. Not only they, now even their other neighbors have begun online shopping for fruits and vegetables.

              The growth of online vegetable shopping in Thampi’s neighborhood virtually shows the rapid expansion of this segment.

              “We have a no-questions-asked return policy. Customers have the right to reject any item at the door if they’re not happy with it,” Rashi Choudhary, co-founder, LocalBanya.com has said.

              Vipul Parekh, one of the founders of BigBasket.com has said the customers who have been shopping with them for three to four months have now become their regular customers.

              Conclusion

              Online grocery shopping makes sticking to your list easier, it can advance better food choices if done right, it can save time, maybe save money, and it can provide access to healthy ingredients when access is limited.

              Pletra Technologies is one of the leading Mobile Apps Development with experience and expertise to translate your ideas into futuristic apps and immersive mobile experiences.
              Our experts can help clients leverage the mobile application platform effectively to innovate and create value from customer operations. We can help you to successfully implement the Mobile Application for Fruits and Vegetables.

              Looking forward to Mobile Application Services?

              Consult one of the Best Mobile App Development Company in India and the USA !​