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Why Your Restaurant Needs a Useful Mobile App?

Why Your Restaurant Needs a Useful Mobile App

Mobile Restaurant App

Mobile app for restaurant – There’s a lot of preachy advice out there on how important it is to develop a mobile app and make sure you have a strong mobile presence.

But the vast majority of that advice I

s written by app development companies with no real concern over how well your business eventually does as a result of your marketing efforts… they just want to scare you into signing up for their services by throwing out scary-sounding numbers that may or may not be backed up by actual, published facts.

We’ve got some data points to present to you… all complete with real-life examples to help you do the math on the potential revenue and customers you’re missing out on so you can make that decision for yourself.

Mobile app for restaurant

Mobile App for Restaurant: Features and Benefits

Restaurant app development allows making use of mobile technology in a way, which can help restaurant owners manage their businesses in numerous ways. Data gathered through the use of apps can provide an abundance of valuable information that can help businesses become more efficient, profitable, and overall successful.

This information can help owners plan meals throughout the day (during peak and off-peak hours), offer promotional products and special offers when appropriate, keep up-to-date records of the necessary store provisions, and plan product supply according to customer demand.

In the table below, you’ll find a list of features that a comprehensive (and user-friendly) restaurant app will have, as well as the corresponding benefits for the customer and restaurant.

Now that you’ve rightfully decided to invest in a mobile application for your restaurant, the next thing to decide on is what features to put in it. We’ve compiled a list of 5 of the most important features every restaurant app needs to have to be loved by the customers.

Sure, you can add more features to it, but you shouldn’t compromise on the following features:

1. Push notifications

Push notification is a double-edged sword; it can make or break your app. Your app will be successful if you use it in a sophisticated and subtle manner. However, if you overuse or abuse it then push notifications can annoy your users resulting in a subsequent loss. Push notifications must be managed smartly and carefully. Sending an alert in the middle of the night is never a good idea. Instead, ask your customers about the medium in which they want notifications (SMS, Email, Push Notification), also ask them the specific time.

2. In-app, online ordering, and mobile payments

Online and in-app ordering lets your customers avoid the lines or the wait for the order to be taken and processed. The ability to pay for their orders beforehand takes customer convenience one step ahead. Not only does it make the lives of your customers easier, but it also improves your efficiency and accuracy for handling orders. Both of these advantages give you a clear edge over your competitor, whether they’re right across the street or across the pond.

3. Loyalty, rewards, and discounts programs

According to a survey of 2015, 37% of customers use the mobile app to look for discounts. While 26% of customers use the app for Redeeming/earning loyalty points. Besides these stats, the most important is the fact that the cost of attracting/acquiring a new customer is 5 times higher than the cost of keeping one i.e. earning brand loyalty is cheaper than creating brand awareness and attractiveness.

4. Location-based Services

The prevalence of location-based services like beacons and geofencing has given brands the ability to engage with potential customers, even before they step into the brick-and-mortar location. Consider it as the modern-day equivalent of handing out flyers to passers-by, promoting the restaurant’s deals, discounts, menu improvements, and other news.

5. Multiple platforms (app store & google play)

It’s obvious after developing an app you want everyone to notice it. Moreover, that would be only possible if your app is accessible on different platforms (App Store & Play Store).

Multiple avenues to your app make it visible to all the users of a different platform which in turn results in the downloading and subsequently increasing your users. Ensure that you maintain the quality of your Apps on each platform. There are a few apps whose versions work fine on one platform and struggle on the other as it lacks quality.

6. Multiple platforms (app store & google play)

Your restaurant may be small but it may be popular enough that your customers find it difficult to get a table at walk-in. Or maybe, your restaurant is a high-end eatery that only accommodates prior reservations and not walk-ins. Whatever your situation, your restaurant mobile application should have a table reservation option for your customers. This helps cut down customer frustration that undoubtedly arises from long waits to get a table and gives them the opportunity to perfectly plan their evening.

7. Staff management

To manage your restaurant staff and increase efficiency you must have this feature. This feature ensures that your restaurant is never over or underemployed. It also enables you to track your employees’ performance to date.

You can make necessary changes based on your employees’ performances. It eventually increases efficiency and production as there would always be an optimum number of employees present to finish the task in time.

8. Social media integration

Social media integration has become a permanent feature for every app out there. For the restaurant industry, even more, what with the customer’s need to review their experience, take pictures of and upload them to their social media accounts like Instagram, Snapchat, Facebook, etc. Not just that, you can leverage social media and tie it with your loyalty/discount programs to entice existing customers to earn points and rewards for inviting new customers/friends.

9. Personalization

Personalization has become a significant feature in On-Demand Applications in the recent past. In this feature the app tracks and analyses the user’s activities & behavior and suggests relevant products & services. It helps in engaging and building your relationship with the customer. It also helps in retaining your existing users as they are getting what they want with minimum effort. With personalization, you save them from the hassle of searching their favorite restaurant or cuisines repeatedly.

Restaurant apps: Building your own versus adopting what’s already out there

Restaurant

Many restaurant mobile app developers may suggest you start your business with an already existing app. And while having an app that’s dedicated to your restaurant business can be very beneficial, if your business is only at its start and your resources are limited, it’s important to understand that you shouldn’t hurry with building your own app. There are lots of apps already on the market that can help you achieve some of your goals already.

Consider adding OpenTable or another similar app to your restaurant to help customers fill your tables. Register your restaurant on apps like Zomato and others to increase your brand’s exposure and help potential customers discover you.

Designing and developing a dedicated app will take time and resources (financial and otherwise) and will also require time and resources to ensure widespread adoption of your app by consumers. A mobile app should be thought of as a bonus tool once your business is already established and you have the time necessary to manage its development.

If you do have the resources necessary or you’re ready to take the next step in growing your business, creating a unique mobile app for your restaurant is a great way to boost its success even further. But how much would it really cost? That answer really depends on the types of features you’d want included.

The costs of developing a mobile app for your restaurant

Mobile app for restaurant

The cost of any application depends on many components, such as the complexity of its features, design, functionality, etc. The time necessary for development depends on the number of developers involved in each part of the process. A simpler app will take less time to develop while a bigger development team will be able to accomplish more complex functionality. It really depends on your particular goals and priorities. Based on our years of experience as software developers for various clients around the world, here are two examples of what is reasonable to expect when developing an app for your restaurant.

Example 1: Building a somewhat simple app that includes:

 

  • Menu Presentation.
  • Geo-Location.
  • Push notifications about news and promotions.
  • The ability to leave comments and reviews.
  • The ability to share customer choices in social networks.

Conclusion

Whether you’re a restaurant owner looking to improve sales, customer loyalty, and retention or you’re an entrepreneur investing in your next venture of online food ordering and/or delivery service – the above features are a must to include in your app.

However, depending on the range of your business and the cost of app development your needs, your app can be both consumer-facing and/or business-facing.

If you’re looking to have both, then your app can be your comprehensive solution for handling the day-to-day management of your business as well as your customers.

Pletra Technology is one of the leading Mobile Apps Development with experience and expertise to translate your ideas into futuristic apps and immersive mobile experiences.
Our experts can help clients leverage the mobile application platform effectively to innovate and create value from customer operations. We can help you to successfully implement the Mobile Application for Restaurants.

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Benefits of educational mobile apps

Benefits of educational mobile apps

Benefits of educational mobile apps

Benefits of educational mobile apps

In today’s era, trendy and cool apps rule over the used-to-be boring study and exams, and students without any doubt, love using learning apps. However, when we combine the two, the outcome is trendy as well as a powerful source of effective learning. When we think of combining trendy technology with boring studies, what we actually mean is educational mobile apps. Undoubtedly, students are more driven towards using a mobile phone for every purpose, and in this situation, educational apps can be the perfect way to attract students and convince them to study.

With educational apps, students can get access to any information from anywhere. Therefore, mobile apps for education are the most interactive and constructive way to attract students towards studies and enhance their productivity. These mobile applications have brought about some crucial changes in the education industry. Most of the institutions, tutorial centers, and individual educators are getting in touch with the developers to get mobile apps for imparting knowledge. This is because educational apps offer a lot of benefits. So without wasting time, let us discuss a few of the benefits of educational apps.

Interactive Learning

Gone are the days, when the only option for the students to read books, was by visiting the library. The innovative gadgets of today make it easy for the students to practice their lessons in an effective and interactive way. The apps are available for all types of skill levels and aid learning using a variety of teaching methods, such as video tutorials, and even educational games. These apps ensure interactive and effective learning, by transforming the boring lessons and helping the students to visualize each and everything.

24/7 Availability

Unlike schools, mobile apps for education are available round the clock. Therefore, app learning is not time-bound learning, rather it is relaxed learning. We all know that time-bound learning is not much effective, as children get distracted very easily and are not able to concentrate continuously for a long time. Thus, educational apps work the best regarding this issue, as they are available 24/7, and the students can study at their convenience.

eBooks and online study material

With the advancement of technology and the introduction of educational apps, students are not required to invest their time and money to buy the required study material from the shops and libraries. These educational apps help the students who are unable to visit the library on a regular basis, by providing required study material in just a few clicks. Educational apps also help the readers to discover a variety of eBooks with a mere click.

Portability

It is obvious that none of us leave our mobile phones at home while going somewhere. Using apps has become a part of the daily routine, whether you watch a video on the way to work or play games at lunch, your phone is always with you. Thus, the apps can be the constant companions for the students, as they are available to children anywhere, anytime. With the help of educational apps, learning will not be confined to the classroom alone, as the apps allow pupils to take their learning into their own hands and they can study and test themselves at any point in the day.

Leisure Hours Utilization

Mobile app learning is one of the wisest choices of utilizing your free time actively. The child’s leisure time can be utilized to learn something new with the help of mobile apps, and also the entertainment is guaranteed, without wasting time by watching the idiot box. The mobile apps prove their worth, by utilizing their leisure time in an effective and constructive way.

Individually-Focused Learning

A teacher’s role in the student’s life is not at all questionable, but a teacher cannot focus on one student only. He/she typically has to engage with 20-30 pupils during each session, and it is difficult to ensure each one is engaged and following what is being taught. However, when a student utilizes an app, the time they interact with the app is all their own.

Track your Children’s Progress

With some educational apps, you can track your children’s progress, which is one of the most important things that every parent wants to explore. It is easy for the parents to track their child’s overall or individual subject progress and guide them accordingly, with the help of mobile apps.

 

Read: Why Online apps are necessary for buying vegetables and fruits?

Instant Updates

There are apps, which are not meant for learning only.  These apps purpose to stay updated about campus events, timetables, alerts, and other important information. These apps help the children as well as their parents to get instant updates regarding important things, which they may miss otherwise.

Learning is no more passive activity, it’s active with applications. Therefore, the lessons transformed into games can change the face of education.

The above-mentioned benefits are enough to prove the worth of educational apps, but the apps have a lot more to offer. Without any doubt, technology has helped a lot to create a global platform for education as well as helped to identify the hidden skills and talents of the students.

Thus, educational apps contribute to the learning process and can reshape the future of education. The majority of educational institutions now prefer to get mobile apps for education. If you are also looking for an educational app, then you must choose the right app development company that can help you achieve your goals. For example, app developer Denmark or mobile app development Denmark, to cater the best app solution which helps you fulfill the purpose almost flawlessly.

How Mobile Apps Have benefitted the “Education Sector”?

In these changing times, students are more driven towards using a mobile phone for every purpose. A smartphone they call it. The world is at the fingertips and a student can get access to any information from anywhere. This reduces the chance of visiting a library and searching for the data. A mobile phone hence can be used for a number of such purposes. What makes the information easily available is mobile applications. Every mobile app has a unique feature that offers its own set of services.

Learning is a continuous process and the focus has now completely shifted to e-Learning. Due to mobile phones and the various feature-oriented applications, students can learn at their pace. They can take their own time at understanding things, as everything is just a click away.

Some more Benefits of using Educational Mobile Apps

1. New Learning Methods

The introduction of applications in the education sector has led to the introduction of new learning methods. There are fun games available on mobile applications that indulge the students in a healthy thought process. Additionally, it helps them understand things from a different perspective.

2. Enhanced Parent-Teacher Communication

Parent-teacher communication apps help in building parent-teacher relations beyond the walls of educational institutes. This facilitates teachers responding to the queries from the parents regarding the development of their child/ward. It also helps in maintaining transparency in the education sector.

3. Miscellaneous Functions

Various student-related activities, such as school fees and other payments can be considered as benefits that educational mobile apps can provide. It saves the effort to stand in a queue and pay the fees for various purposes at school. Also, attendance-management apps maintain the attendance of students, so that teachers can have a keen eye on the students. It makes it easy for both teachers and parents to keep a track of the attendance of students.

4. Decreased Communication Gap Between Students And The Institution

Following traditional methods, institutes cannot pay equal attention to all students. Now, however, it is possible to reach out to all of them. It is possible to impart information to each and every school student with School communication apps. They can inform them about new schedules, different forums, various conferences, and social school activities.

Conclusion:

There are many education ERP companies in India that provide school management apps and various other mobile apps. Providing apps for different purposes makes it easy for the institution to keep the students informed about school activities. It can now be said that students have taken up modern ways of learning through mobile applications. Such mobile applications ease up student problems and facilitate learning. Mobile applications are the future of the education sector, leading toward its development.

Pletra Technology is one of the leading Mobile Apps Development. It possesses the experience and expertise to translate your ideas into futuristic apps and immersive mobile experiences.
Our experts can help clients leverage the mobile application platform effectively to innovate and create value from customer operations. We can help you to successfully implement the Mobile Application for Education Sector.

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Why have an app for fruit and vegetable shopping?

Why have an app for fruit and vegetable shopping

Why have an app for fruit and vegetable shopping?

Fruit and vegetable app

Fruit and vegetable app – As fresh vegetables are a part of your everyday meals, some vegetables are hard to find even in the huge supermarkets in your area.

However, the luxury of online shopping offers customers the comfort of relishing these veggies by ordering them from the comfort of their homes. Here, we will help you with both perspectives as a consumer, as well as someone who is dealing with fruits and vegetables daily in his/her business.

Why buy fruits and veggies online?

While we can easily find beetroot, amlas, green peas, and broccoli in the market, the grocery mobile app will make shopping easier for you with their fresh produce delivered in top-class packages right to your doorsteps and will give you the benefit of fresh fruits and vegetables every time.

Not only do the veggies, fruits, and other stuff of better quality but you also save yourself from the trouble of haggling for price with the vendors on the road, and just in case you find any of the stuff you purchased online not up to the mark, there are a lot of portals/apps which offer you the option of returning the same within 24 hours.

So, now why get stuck up with rotten ladyfingers or cauliflower?

Shop the fresh products and get them delivered right to your doorstep.

Fruit and vegetable app can increase your revenue

Don’t wait: Schedule a conversation with our in-house Mobile Apps Development Expert to find out how you can increase your revenue goals.







Benefits of the Fruit and vegetable app

As we all know there are several reasons why online grocery shopping is a better thing. You must choose to buy fresh vegetables and fruits online because:

    • Farm fresh vegetables and fruits.
    • Shop online from the comfort of your couch.
    • Fresh and organic foodstuff.
    • Better variety.
    • No need to bargain and fight.
    • Have your order delivered to your doorstep within a stipulated time.
    • Look out for great deals, offers, and value packs while shopping online.
    • Save time, money, and effort by completing your routine grocery shopping online.

    Fruit and vegetable app

    Business with a Mobile App

    For a good start-up, we need to make a roadmap on which we can easily run and win the business race over other competitors. Before making any perfect plan, we need toanalyse the market. Also, we have to carry a feasible study

    Without proper planning and strategy, there is no benefit for any kind of business execution which can leave loopholes in the actual estimation of future income statements, and cash flows.

    Read about: Why there should be a mobile app for your grocery store?

    Fruit and vegetable app makes it Easy for Customers to Reach You

    Mobile apps let your target audience access your services or information with a few swipes from anywhere, anytime. For example, a hotel booking mobile app lets the user book the rooms in one go. And this feature makes a difference as today’s customers want to avoid multiple pages or steps to access the service or information.

    Obviously, a customer will prefer the services being delivered to him/her in less or no waiting time.

    It Raises Your Brand Awareness

    A mobile app has your logo and name on it. Once your app is downloaded, your brand is right there in front of your target audience. And they are not required to search for you.

    It is a Quick Way to Promote Your Business

    With an ever-increasing number of people using a mobile apps for buying, trading, exploring, and transactions, a mobile app is an effective platform to promote your products, services, and offers.

    Fruit and vegetable app Improves Customer Engagement

    When you engage the customers, you get them closer to your business, which leads to many benefits, like increased sales, profitability, and customer loyalty. A mobile app helps you increase customer engagement if done in the right way.

    Create an Online Vegetable Store & Start Taking Order Through It

    With the increase in the dual ratio-income, nuclear family, the number of working women, and also time constraints to buy fresh veggies every day, there arises the need for online shopping for this segment too. Freshness, variety, ease of availability, convenience, and many veggies at one store are what the customer demands.

    Fulfill the demands of customers by creating an e-commerce website and app for your own vegetable store and pumping up your sales. Serve fresh vegetables at their doorsteps by allowing them to access your store at their fingertips.

    Fruit and vegetable

    E-Commerce Sites and Mobile App Selling Fruits, Vegetables Find More Customers

    With online grocery shopping rapidly increasing in India the retailers selling vegetables and fruits are also witnessing an upward trend. Data shows that more and more people are switching from traditional to online shopping.

    Times of India reported that when the e-vendor BigBasket.com entered the Mumbai market in 2012, it would get around 200-300 orders every day that included fruits and vegetable orders as well. Today, the percentage of its average daily orders has increased from 7,000 to 8,000.

    Similarly, the other website LocalBanya.com after setting up its shop in Mumbai in May 2012, out of its total daily orders, 10 to 15 percent included fruits and vegetables, and today some 60 percent of the 800-900 orders they receive daily include fruits and vegetables.

    Sunitha Thampi, a local was quoted by TOI, saying that when she along with her husband moved to Mumbai from Bangalore, they had to face a tough time settling in and had virtually no time for shopping for fruits and stuff so they turned to online shopping.

    The couple has been in Mumbai for three years now and has been doing their Sabzi shopping online ever since. Not only that, but now even their other neighbors have begun online shopping for fruits and vegetables.

    The growth of online vegetable shopping in Thampi’s neighborhood virtually shows the rapid expansion of this segment.

    “We have a no-questions-asked return policy. Customers have the right to reject any item at the door if they’re not happy with it,” Rashi Choudhary, co-founder of LocalBanya.com, has said.

    Vipul Parekh, one founder of BigBasket.com, has said the customers who have been shopping with them for three to four months have now become their regular customers.

    Conclusion

    Online grocery shopping makes sticking to your list easier. It can advance better food choices if done right, it can save time, maybe save money, and it can provide access to healthy ingredients when access is limited.

    Pletra Technologies is one of the leading Mobile Apps Development with experience and expertise to translate your ideas into futuristic apps and immersive mobile experiences.

    Our experts can help clients leverage the mobile application platform effectively to innovate and create value from customer operations. We can help you successful implementation of the Fruit and vegetable app.

    Looking forward to Mobile Application Services?

    Consult one of the Best Mobile App Development Company in India and the USA!​

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    Mobile app for Grocery Store

    Mobile app for Grocery Store

    Grocery store app

    Grocery store app: We have all been there, the moment you leave the parking lot only to realize you forgot to pick up laundry detergent, the confusion of not knowing which department marshmallows fall under, the dread of having to head to the grocery store instead of enjoying a day out with friends.

    Though we understand that your weekly grocery store visit takes time away from doing the things you love. That’s why many of our locations proudly offer the advantages of online grocery shopping for delivery right to your doorstep through their grocery store app.

       

      • The grocery store app is Time-Saving Folks.
      • The Facility of Order Tracking.
      • Opportunity to Get Aware of Consumer Behavior.
      • Avail the Benefits of Discounts and Offers.
      • The grocery store app Helps in Managing Budgets and much more.

      Why do people shop online for groceries?

      Here are 10 sanity-saving reasons to use an online grocery shopping service:

          • You will not waste your precious weekend minutes grocery shopping.
          • How about not wasting your precious child-free preschool minutes grocery shopping?
          • Think of all the energy you will save for a 69-minute grocery shop after a long day of work, school, or activities because the grocery store has to be the last stop of the day because food spoils in the back of your car.
          • A grocery experience without the hassle of carrying a child.
          • Think of all the money you will save by buying only what’s necessary and on your list.
          • No more getting enticed by aisle displays into impulse buying.
          • You will not fight with the public for a parking space, or fight the crowds, at all. There’s always a space in your designated online shopping pickup area, making you feel like the VIP that you are.
          • You will not have to deal with the following grocery store personalities: the not-that-funny cashier, the absentee bagger, the slow, elderly person who is always in your way, and the screaming child.
          • Ah, and you can do your grocery shopping in your pajamas.
          • You can think of a million better things to do with 69 minutes a week than being inside a grocery store.

          Grocery store app
          Grocery store app

          Is shopping grocery online cheaper?

          Grocery store app

          Here are some ways buying groceries online can be cheaper:

          Organization: Keep a list, plan exactly what you’ll need, and buy just those items. Many sites have menu planning and recipe tools with ingredient lists. Some keep track of what you buy frequently, so it’s easy to check whether you need more.

          Impulse control: If you’re not in the store, you’re not tempted by things you don’t need. This lack of temptation especially saves money if children accompany you.

          Bulk purchasing: Sites such as Amazon.com offer discounts for large quantities of certain staples, like grain and coffee.

          Sales: Browse the Internet for promotions, sales, and coupons

          Custom shopping: If you’re looking for pricier gluten-free, organic, or “green” products, online shopping can help you get the best deals for them.

          The reason why using a mobile application for groceries will be beneficial.

          As we are perceiving a hike in the percentage increase of the e-commerce apps, the grocery-based apps are also following in the same footsteps. These mobile applications are also built on more or less the same architecture where the consumer can find a spectrum of items under different categories.

          1. Grocery Apps are Time Saving Folks

          Do you know why e-commerce excelled in this tough business competition strata? The same can be said about grocery store apps. It’s time-saving folks! Now you don’t have to visit the store personally, walk around the supermarket with a shopping basket, search for each item, pick it up and search for the price, look for the discount and offers and lastly when you have done with your shopping, line up in the queue to wait for your turn to pay the bill. Well, told you grocery shopping is a tedious job and if you are accompanying your wife, be sure to spend some more sweet time at the store. Jokes apart, you can place your order from anywhere and it will be delivered to your address. It is completely hassle-free.

          2. The Facility of Order Tracking

          We talked about the comfort level of the customers and the convenience factor that the grocery apps are offering to the users. But there are some other important reasons why its demand has suddenly ascended. The customers will be able to know the status of their order and also track the delivery making sure when it will arrive at their doorstep.

          3. Opportunity to Get Aware of Consumer Behavior

          Consumer behavior is a term that we have probably studied in economics and is quite applicable to the grocery app business as well. Considering the scenario today it has become imperative for the entrepreneurs to collect valuable data about the customers that include their personal likes and dislikes

          4. Grocery Apps Help in Managing Budget

          Well, the grocery apps will also keep a check on your budget as you will not place orders for unnecessary items. It was common at the store when people purchased products, which they didn’t require and realized that they have needlessly spent more than required. You can also keep a track record of how much you are spending on the grocery items every month and control it if it is exceeding your estimate.

          5. Avail the Benefits of Discount and Offers

          Ever since the number of grocery apps is increasing, the competition is getting tougher. Every now and then we find online grocery apps coming up with some enticing offers and alluring discounts for the customers. This discount is available merely on almost every product starting from fruits and vegetables, cereals and pulses, beverages, soaps and detergents, and much more.

          6. Get the Widest Range of Products and Brands

          The advantage of having a grocery app installed on your smartphone is not just restricted to availing the benefits of discounts but also come across a wide selection of products and brands to choose from. Maybe that an item of a specific brand is costly and fitting your budget estimate. You have other options and brands to look for.

          7. Convenient Payment Options

          Similar to the e-commerce apps and platforms, the grocery apps also provide convenient payment options to their customers. You can pay through net banking or pay using your debit or credit card. alternatively, you can also choose the cash on delivery option. Some grocery apps offer additional discounts if you pay online using the debit or credit card of a particular bank.

          Conclusion

          Undoubtedly, grocery items are the most essential items that are consumed on a day-to-day basis. We may have a particular schedule of buying grocery items but when we have the luxury of a mobile application, we can place the order any time whether it is one or two items or a long list of the items and it also helps in saving a lot of time as well as money.

          Pletra Technology is one of the leading Mobile Apps Development with experience and expertise to translate your ideas into futuristic apps and immersive mobile experiences.
          Our experts can help clients leverage the mobile application platform effectively to innovate and create value from customer operations. We can help you to successfully implement the Mobile Application for Grocery Store.

          Grocery store app

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          Why to build a mobile app for FMCG?

          Why to build a mobile app for FMCG

          Why have a Mobile app for FMCG?

          Mobile app for FMCG – Customer Relationship Management (CRM) is crucial for businesses to stock prospect and customer data, monitor customer interactions, and provide this information to other stakeholders.

          CRM helps businesses to manage customers and relationships, enabling the company to grow.

          Salesforce and Microsoft Dynamics 365 are recommended CRM platforms providing sales support and customer relationship monitoring. It contains certain features that make them the best CRM platform in the market.

          Read ahead as we outline and compare various aspects of both the CRMs, to assist you to opt for which one settles well together with your business.

          Mobile app for FMCG

          How will having a mobile app will help the fast-moving consumer food market?

          The usage of Mobile has changed the way people live their lives.

          The smartphone is the trusted guide for everyone. A recent survey indicates that 88% of respondents preferred their smartphone to be on their side. revealed that e-commerce-enabled mobile devices enable FMCG market brands to engage with shoppers.

          With more smartphones than people across the world today, a mobile app is clearly the most convenient means for the FMCG market to engage with its shoppers.

          Importance of a mobile app in the FMCG market

           

          • Mobile-enabled data searchers who try to access whichever brand or store offers seem to be the best deal. The application offers FMCG brands to create more shopper loyalty in the form of habitual purchasing.
          • UK retail trade bodies IMRG and Capgemini carried research out. It indicated that 52% of traffic now comes through smartphones and tablets.

          How it will help financially?

          The mobile app is easy to use and technically robust. It involves a much lower financial commitment, as compared to a PC with fixed broadband. Moreover, it is well for transient people and those with in-home mobility challenges.

          An ideal means to internet access for ‘digitally reluctant’ people to get access to a desktop or laptop device.

          Increase Your Customer Reach

          Build a shopping app that will allow users to view product descriptions enhanced with high-quality images. While in the store, 50% of people use their smartphones to view product descriptions and 40% of people use their smartphones to check the price of a product.

          Custom mobile apps also allow them to order and buy a specific product from any store and even share the information with other users.

          Characteristics of having an app for Grocery Stores which provides Fast Moving Consumer Goods

          Increase Your Customer Reach

          • Frequent purchases
          • Less engagement (little or no effort to choose the item)
          • Low prices
          • Short shelf life
          • Rapid consumption
          • From the marketer’s perspective
          • High volumes
          • Low contribution margins
          • Extensive distribution networks
          • High stock turnover

          Mobile app for FMCG

          Drive Mobile CRM Adoption and Enable Your Salesforce

          Having the most up-to-date ordering information at their fingertips without any need to manually enter orders allows salespeople to support customers better. It takes more time for the real art of selling V/S to take care of administration and support.

          Automatic mobile integration with your CRM system can also increase cross and up-selling and ease the work of maintenance and support teams within your organization.

            • With the FMCG sales app, enterprises can get a comprehensive analytical report on the number of stores visited by respective field sales representatives. Identify the sales gaps and distribute goods and services so giving complete management visibility of sales representative’s performance to streamline your FMCG sales processes.
            • With the Sales Order App, you can keep the inventory at the greatest. Field sales reps can alert the head office spontaneously on the stock level in each store and order new stocks based on availability
            • Sales order tracking of the FMCG goods with expected delivery date gives certainty while making the sales order.
            • Sales orders for multiple deliveries of items/products with access to promotions and discounts.

            Conclusion

            Today more than half of adults make use of a smartphone/mobile device to use the internet. They consider the mobile app is the key tool to discuss digital inclusion. With the internet transforming mobile technology fast and accessible, mobile device enhances the volume of the Consumer Goods Market.

            Through facilitating mobile apps to do the business process, the need of having a mobile app plays as bringing more people online.

            Pletra Technology is one of the leading Mobile Apps Development with experience and expertise to translate your ideas into futuristic apps and immersive mobile experiences.

            Our experts can help clients leverage the mobile application platform effectively to innovate and create value from customer operations. We can help you to successfully implement the Mobile Apps for FMCG Market.

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              Why should you get ready for GDPR for E-commerce?

              Why should you get ready for GDPR for E-commerce

              GDPR for E-commerce

              GDPR for E-commerce – Being a business entrepreneur, you have probably seen many emails, notifications, and many other alerts that regularly warn you about the new data protection law. If you are receiving such notifications, don’t ignore them as the act is important and necessary to implement for all.

              Yes, there are lots of changes that eCommerce webmasters need to consider. But, there is no need to be worried because the law came with a defined set of rules that are convenient to apply and make sense.

              How different eCommerce platforms are getting ready for GDPR?

              Legally, GDPR has been applied to all businesses. Whether it is a private or government organization, they need to be GDPR compliant soon. Otherwise, they may face a heavy penalty for the same. The goal of GDPR for eCommerce is simple i.e., to return complete control over the personal data of customers.

              Let’s see how the platforms get prepared for GDPR for E-commerce

              Shopify

              Shopify is the biggest and the most popular e-commerce platform to give a new face to online shopping websites. Whether you are selling your stuff online, through social media, or in a well-established store, Shopify got you covered in all aspects.

              To get GDPR compliance, this big platform has reviewed the pros and cons of implementing GDPR. Although the platform will not change provided services but, the way it offers services may differ. You may see this transformation in the next few days.

              BigCommerce

              Similar to the other platforms, BigCommerce is also focusing and finding its way out to adhere to this latest GDPR rule. The data monitoring community here is highly-concentrated and strives to satisfy the customers by its legitimate privacy standards.

              In fact, they have created a Privacy & Security Group to ensure that they are going right in implementing the General Data Protection Regulation. No, you must see a completely revolved and new privacy policy that reflects the latest EU guidelines.

              Magento – GDPR for E-commerce

              Being a powerful and dominant platform, Magento offers excellent store functionalities that are working fine for all types of online stores. Right now, Magento is working hard to comply with GDPR. As a result, the platform is ready to accept challenges coming from the stored or shared data end.

              The dedicated Magento team is making it happen by following steps: contracting & protecting the data regarding privacy.

               

              • Proactively examining & revising data privacy-related policies.
              • Deeply evaluating the products to help customers know what information is being retained and where the server is going to keep it.
              • To make the connection stronger, the community is also advising to review the extensions that are associated with their registered accounts.
              • The platform is also allowing customers to check services and contracts that are linked to third-party organizations.

              Woo-Commerce

              WooCommerce is a powerful WordPress plugin that is also gearing up to get integrated with the new data protection regulation. The community behind this big plugin believes in making customers content. For that, they provided their users with the exact information about the new act and the associated rules.

              The community decided that. They will be telling customers about the platform, how it works and how it is collecting data from users. Along with it, they will also reveal that who will have the access to this shared data and for how long.

              GDPR for E-commerce – Benefits of implementing GDPR on your website

              Undoubtedly, GDPR compliance is not so easy to get done. Do a lot of tasks in it, like collecting client information, reviewing your subscribers’ activities, marketing strategies, and many more. But wait! You can’t consider GDPR just the rules to be applied. In fact, it’s a huge opportunity for you to grab.

              • First, it will directly affect your marketing strategy. So, if you are GDPR compliant, don’t hide it. Just show it off.
              • You can consider it a new marketing strategy and for better results, don’t just tell, give complete details that how you keep your customers’ data safe and secure.
              • By doing this, your customers will make deals with your brand as you have adhered to all the regulations enforced for data protection.
              • The best part is, if you’re GDPR compliant and your competitor is running with the traditional data protection rule, you will definitely win in this case.
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              Challenges to successful CPQ implementation

              Challenges to successful CPQ implementation
              Challenges to successful CPQ implementation

              Do you think that CPQ is a tool you just install & you will get success? Well, try! CPQ implementation is a process, not a moment.
              It is fascinating to consider CPQ to be a “sales solution” or a tool that just expects Sales to put a small amount of time in figuring out how to explore the application with little interest from others in your company.
              CPQ isn’t unreasonably simple, and the implementation project should be treated with extraordinary attention to guarantee that a fruitful system is installed.
              Here are three main challenges that can make your implementation miss the mark. Luckily, these issues are not hard to address, but rather planning ahead of time is the most ideal approach to guarantee things work out in a good way.

              Three main CPQ Implementation Challenges and Solutions

              1. One-Dimensional CPQ Implementation Project

              CPQ isn’t only a sales application. CPQ contacts numerous verticals inside the business, and it requires cooperation, buy-in, and support from various groups throughout the association. Product Management and Engineering need to give explicit data about the final results just as the parts and assemblies making up those product.

              This should incorporate performance information and other application-explicit data. The CPQ system has to understand what arranged choices are utilized or not utilized in a given configuration.

              Evaluating price choices are not only accessible, there are limitations on discounts and the use of nonstandard value records. The finance department should give that insight into the system.

              An excessive number of CPQ implementation projects begin and kick the bucket since Sales the board figures they can do everything without assistance from IT, Finance, Product Management and other invested individuals.

              You can guarantee input, purchase in and support for the CPQ project by first acquiring an upper-administration support who can swing the large stick when important to guarantee that the perfect individuals have the correct concentration as far as bringing the framework on the web.
              There is a lot in danger to go it single-handedly.

              2. Bad Data

              The information got to and utilized by the CPQ arrangement should be exact, exceptional and immediately and straightforwardly kept up. Revealing a finish of-year crusade total with uncommon limited time valuing and not refreshing the costs in CPQ is a certain method to annihilate the certainty individuals have in CPQ and lose deals because of increased costs.

              Something very similar is valid with the arrangement information contained inside the system. In the event that you are designing a product utilizing information from a year ago’s model, you are likely going to make an issue and perhaps lose a deal.

              All information inside the system should be current, exact and verified.

              All propositions created by the system should be information and time-stepped to make certain of what age of product, parts and assemblies were utilized inside the quote.

              Guaranteeing this a matter of incorporating the cycle for refreshing data into the execution plan. Proprietors of explicit information should take responsibility for measure for ensuring that information is kept current.

              3. Incomplete Whole Product

              Remember that selling the product or service is just essential for what must be done to call a deal settle. The CPQ arrangement should not simply be restricted to getting the part numbers and description right; there are different interesting points.

              Payment plans, Finance vehicles, delivery options, post-implementation maintenance, and the implementation/training or installation plan itself are all important for the entire product. Your clients won’t consider the deal done if you leave the project in between.

              This is particularly evident if your product includes any virtual perspectives or is maybe a cloud-based item or other intangible contribution. Individuals have active minds, and they will fill in openings in your introduction with assumption that you probably won’t be prepared to meet.

              This falls upon product management. They are accustomed to thinking about products down to the most fundamental segments including the intangibles. Ensure they are remembered for your selection and implementation planning.

              Final Words

              CPQ implementation is not a nightmare to companies but it need planning and attention. Pletra Technology is one of the leading Salesforce consulting company with experience and expertise to drive Salesforce-powered digital transformation for your enterprise. Our consultants can help clients leverage the Salesforce platform effectively to innovate and create value from customer operations. We can help you to successfully implement the CPQ in your organization.

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              Things You Probably Didn’t Know About How To Accelerate Your Salesforce Onboarding

              Things You Probably Didn’t Know About How To Accelerate Your Salesforce Onboarding

              Things You Probably Didn’t Know About How To Accelerate Your Salesforce Onboarding

              The Salesforce-onboarding level is very important. At this level of connection, having the systems and processes in Salesforce to get the sale and the post-sale management in coordination could distinguish between a satisfied consumer and a misplaced business.

              Businesses think a lot about the way to interact with clients at each step of the buying journey — from brand building to consideration, and to committing to purchase. So in the end you’ve brought Salesforce into your enterprise.

              From our experience, we recognize that the starting few week’s performances of the team who is working with Salesforce are without a doubt key to upcoming success. It’s critical for your customers to feel comfortable and covered, and it’s critical to measure and report how the entire onboarding system is going.​

              How would you speed up your Salesforce onboarding?

              Step 1. Prepare a clear & step-by-step Roadmap –

              Determine the precise steps your group will want to comprehend to ‘Go-live’ and recognize time-value as quickly as possible.

              Once you define the steps and actions that want to be completed, coordinate them right into a team-based format and share your plans with all stakeholders in Salesforce​

              Step 2. Establish Milestones:

              Identify your aim after which lay out the steps to help you and your team arrive effectively at your objective. Defining and illustrating to your customers what a successful release looks like allows you to set expectations and make development clear.​

              Salesforce Onboarding

              We Help Companies to do successful Salesforce Onboarding

              PletraTech’s goal of delivering digital transformation to global enterprises blends perfectly with Salesforce’s mission of creating a platform for customer success. The PletraTech Salesforce Center of Excellence (CoE) carries a mission to transform business by leveraging the Salesforce platform functionalities and delivering industry-leading solutions.

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              Salesforce Development Company

              Salesforce Development Company

              Salesforce Development Company

              Pletra Technologies is one of the leading Salesforce Development Company in the USA and Indian markets. We’ve achieved over 50+ success stories for over 3 years with our Salesforce-certified developers and architects, which has led to a loyal customer base. We ensure the delivery of best-fit Salesforce.com solutions to our clients by following a methodical implementation process.

              Why Choose Pletratech As Your Salesforce Consulting Service Provider?

              Our primary focus is helping businesses around the world with the best Salesforce development services to augment their business operations and skyrocket their sales. Get in touch with us to find out what makes Pletra Technologies your reliable Salesforce consulting service provider.

               

              • Expertise in CRM Consulting
              • Dedicated Salesforce Consultants
              • Deep industry knowledge in retail, IT, manufacturing, healthcare, banking, telecoms, education, finance, and many more.
              • Customer-centric strategy and technical guidance.
              • Optimized Support
              • The right level of support and strategic guidance
              • Agile Methodology
              • Research Sprint
              • Agile Approach

              Best Salesforce Development Company Delivering Complete Salesforce Services Package

              A lot of our trading habits changed since Salesforce came along. Salesforce’s tools and services can turn an organization into an enterprise that can function more efficiently than ever before since employees, vendors, and customers are merged into a single platform. As a Salesforce Development Company in the USA, our company provides companies with Salesforce Development Services that help them create higher profits and higher productivity. The solutions we provide are highly usable, scalable, extensible, and maintainable. Our Salesforce Developers take great pride in creating solutions that are useable, scalable, extensible, and maintainable.

              Pletra Technology is a prominent Salesforce Implementation and Development company with the expertise needed to drive Salesforce-powered change in your enterprise. Using the Salesforce.com platform effectively, our consultants can help clients provide innovation and value from customer operations.

              Pletratech is an information technology and consulting company that offers Consulting, Solutions, and Services. Through our best-quality resources, in-house skills, and experience, we provide companies across the globe with cost-effective and stress-free services & solutions. These solutions leverage advanced technologies, business process knowledge, and domain expertise to help clients achieve a noticeable competitive advantage. The company’s in-house training program prepares the clients by incorporating upcoming technologies into their existing IT infrastructure, allowing them to utilize technology for innovation, differentiation, and growth.

              Let’s get to know each other with a Free call- Salesforce Development Company

              Share your business requirements and the results you’d want to achieve. Our Salesforce consultant helps you maximize your investment with the right Salesforce solution that perfectly fits your business needs. Of the many Salesforce consulting partners,

              we are a reliable and experienced team that can help you leverage Salesforce.com to boost productivity and growth. Share your contact information and we will touch base with you soon.

              If you have specific queries that need to be addressed immediately, please call us at +1 201-546-0397 or write to us at info@pletratech.com

              Salesforce can increase your revenue by 25% or more

              Don’t wait: Schedule a conversation with our in-house Salesforce expert to find out how you can increase your revenue goals.







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              Security and Stability in Lambda

              Security and Stability in Lambda

              Security and Stability in Lambda

              Pletratech is an AWS consulting partner specialized in developing applications using AWS services. Security is an important factor for any serverless service using Lambda. In this article, we are going to look into security and stability in Lambda.

              Salesforce and Microsoft Dynamics 365 are recommended CRM platforms providing sales support and customer relationship monitoring, with features that make them the best CRM platforms in the market.

              Read ahead as we outline and compare various aspects of both the CRMs, to assist you to opt which one settles well together with your business.

              Securing Permissions in Lambda

              Serverless architecture introduces some new patterns that make it difficult to know what you should care about in terms of security. AWS handles many of the security concerns of your app with Lambda, so there are really only a couple of considerations. When Lambas execute, they assume an IAM role for permissions for use when accessing any resources other than themselves. These IAM roles should follow the principle of least privilege. The principle of least privilege says that a resource should only be given the permissions it absolutely needs and no more. In the case of Lambdas, this means that the permissions in a Lambdas role should only be what it needs. Amazon recommends that every Lambda function have its own unique role and that none should share.

              We can start with creating the role. We can do this from inside the Lambda we want to modify using the Lambda dashboard. Select the function that needs to deploy. The Permissions tab contains all the information about permissions. Add all permission as per the need of the lambda function. This Lambda we have created in the previous blog already has a role, but we’re going to create a new one with restricted permissions. We will be creating a role for a Lambda function, so select Lambda here, and then click Next. AWS has already created a managed policy that is specifically designed for Lambdas that consume Kinesis streams. If you search for lambdakinesis, all one word, you’ll see the policy AWS Lambda Kinesis Execution Role, which gives access to write to CloudWatch logs and read from Kinesis streams. Next, search for lambdavpc, all one word, and select the AWS Lambda VPC Access Execution Role, which will allow our Lambda to interact with VPC network interfaces.

              Now our role has all the permissions our Lambda needs and no more. Now we’ll give the role of name that links it to the Lambda it’s used for. From here, go back to the Lambda function tab. Click the refresh button next to this drop‑down to update the list of available roles, and then select the role that we just created. Now, the processAction Lambda function has only the permissions it absolutely needs for what it’s doing, effectively locking it down.

              Securing Credentials in Lambda

              Besides permissions, another important security concern with Lambda is the storing of credentials and sensitive information. While IAM permissions are often enough to access most service’s in AWS, occasionally there are credentials you need to store for accessing things like databases or external services. There are a few different approaches to this, ranging from least secure to most. The first approach is to put the credentials in your application code. There are plenty of better ways, and this is the most insecure and hardest to update. A better approach is to store the credentials as environment variables in your Lambda.

              As you can see in the Lambda details for one of our functions, that’s what we’re doing in our demo application. This makes it easier to update and more secure. The environment variables are encrypted at rest by AWS, and using IAM permissions, you can lock down access to your Lambda configuration in the AWS console. The only step where these environment variables aren’t encrypted is in transit, such as when deploying to your Lambda. The best approach is to store these credentials in one of AWS’s secret solutions. One that has been available for a while is the EC2 Systems Manager Parameter Store. This gives you command‑line access to set and retrieve secrets, such as credentials. Your Lambda would then call the Parameter Store anytime it needs those credentials. This adds a little latency to your Lambdas that need those credentials, but greatly improved security.

              A newer service that follows the same model is AWS Secrets Manager. With a similar process, you store secrets and then retrieve them in your code with the SDK. What Secrets Manager adds is the ability to automatically connect to RDS databases and rotate credentials regularly. This means that your credentials for the database are ultra secure, rotated regularly and available anytime your Lambda needs them. Reducing the permissions of your Lambdas and securely storing credentials will ensure your serverless application is as secure as possible.

              Stability with Lambda

              AWS already handles many of the aspects of stability when executing your Lambda functions. They ensure your Lambda function is available, scaled out, and running on performant hardware. There’s not much else you have to think about except the stability of the code your Lambda is running. There are two things that I consider when thinking about Lambda stability. The first is monitoring the Lambda for states that are bad, such as errors, long execution time, et cetera.

              We will cover this in a later module on monitoring. The other thing is ensuring that events that come to the Lambda are processed for sure. There’s nothing worse than a Lambda receiving an event, but then dropping the ball. Imagine database records that should be written, but aren’t. The lack of stability in regard to event processing can affect your entire application. Monitoring can let you know when errors occur, but they won’t help you ensure whatever event caused those errors will eventually be processed. That’s where dead‑letter queues come in. As stated earlier, a dead‑letter queue is either an SNS topic or an SQS queue where your Lambda will send any events that were unable to be processed by the Lambda.

              For instance, if you’re code errors from an event, the Lambda infrastructure will then send that event to the dead‑letter queue, ensuring it isn’t lost. You can then retrieve any unprocessed events from the dead‑letter queue at a later time and run them back through the Lambda once you fix the underlying issue. If you look in the details of one of your Lambdas, you’ll see there’s an Asynchronous invocation section. Click Edit on this section, which contains information on function timeout and retry attempts. The DLQ, a.k.a. Dead‑letter queue, a drop‑down is where you would configure the dead‑letter queue. You can select either SNS or SQS and then a resource from one of them. Once configured, you don’t need to do anything else.

              The Lambda infrastructure takes it from there. Processing these events at a later time is up to you, however, so you’d want to ensure there’s some sort of listener on the other end of these dead‑letter queues that is persisting the events somehow. Once the stability of your Lambda function processing is ensured with dead‑letter queues, you have a computing process that can handle basically any load you can throw at it. And speaking of that, let’s take a look at performance and concurrency with Lambda in the next blog.