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10 Reasons how Salesforce can help you grow your business

Salesforce products

What is Salesforce?

How Salesforce can help you grow your business? Salesforce is the world’s driving cloud-based CRM programming that enables your business to develop into an increasingly streamlined, successful, and effective association overall basis. Having been in the market since the late 90s, Salesforce has developed into a standout amongst the most creative and extensive CRM arrangements, fit for tending to the majority of your business needs.

10 Reasons how Salesforce can help you grow your business

How Salesforce Can Help You Grow Your Business?

Here are ten essential reasons Salesforce merits your consideration and thought. How about we get this show on the road.

1. Simple to use

Salesforce is as simple to use as the sites you visit each day. You can sign in from any place, team up with your associates, and view and update client information at whatever point you need.

2. Simple to Redo

Regardless of whether you need to include modules or fields, make deal procedures, or change work processes, it’s everything only a tick away with Salesforce Customization.

3. Cloud-Based

Salesforce takes adaptability to the following dimension. You can use it anyplace and whenever. It has spearheaded a protected and refined cloud framework and offers unparalleled cloud answers for Deals, promoting Backing, and Examination.

4. Productive Announcing

Salesforce offers an amazing suite of announcing instruments that help spare your time, and cash and enables you to give your business the consideration it merits. The revealing office in Salesforce is adjustable, empowers contact with the board, and offers continuous reports and examinations.

5. Multi-tenant Stage

All Salesforce clients share a similar framework and occurrence of the product. This considers programmed and synchronous updates for all clients on the stage, while keeping their information secure. This implies you’re getting the best-in-class highlights with programmed, consistent redesigns three times each year.

6. Joining Alternatives

The Salesforce stage has a vigorous and all-around reported open Programming interface which makes for all intents and purposes any Salesforce mix conceivable. This gives you a chance to delineate business forms onto Salesforce all the more adequately and lifts efficiency.

7. App Exchange Environment

App Exchange in Salesforce enables you to create and advertise your very own application or gain admittance to a huge number of valuable, verified and confirmed applications and mixes worked by different clients.

8. Versatile CRM

Salesforce was one of the most punctual CRMs to go versatile. Presently regardless of whether you are on getaways, you can understand the maximum capacity of Salesforce utilizing your cell phone.

9. Client Achievement Stage

Salesforce lets you productively bind together extraordinary key elements of your business so you can make client progress. You can sell, administer, advertise, team up, know your clients, and manufacture applications on a solitary stage.

10. Assorted People Group

The people group at Salesforce is constantly prepared to help and bolster you. They likewise give customization administrations and help organizations access a pool of rich designer abilities.

Conclusion

Since its discharge, Salesforce has helped a substantial number of businesses to even more likely deal with their clients and develop. On the off chance that you also are searching for the ideal CRM for your business, look no further. Salesforce is focused on greatness and with its extraordinary highlights, it will begin paying profits right away.

Pletratech is a prominent Salesforce Implementation & Development company with the expertise needed to drive Salesforce-powered change in your enterprise. Using the Salesforce.com platform effectively, our consultants can help clients provide innovation and value from customer operations.

Pletratech is the best salesforce development company and consulting company that offers consulting, solutions, and Services. Through our best quality resources, in-house skills, and experience, we provide companies across the globe with cost-effective and stress-free services & solutions. These solutions leverage advanced technologies, business process knowledge, and domain expertise to help clients achieve a noticeable competitive advantage. The company’s in-house training program prepares the clients by incorporating upcoming technologies into their existing IT infrastructure, allowing them to utilize technology for innovation, differentiation, and growth.

Looking forward to Salesforce Development Services?

Consult one of the Best Salesforce® Development Company in India and the USA !​

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What Is Salesforce? A Beginner’s Guide To Understand Salesforce

Salesforce products

What Is Salesforce?

Salesforce is the world’s best customer relationship management (CRM) platform. However, it helps your marketing, sales, commerce, service and IT teams work as one from anywhere — so you can keep your customers happy everywhere.

In recent years, there has been a big surge in Cloud Computing Technologies. One such technology which has had an immense impact on the world of computing is Salesforce. In this blog, I will acquaint you with Salesforce and will reply: What is Salesforce?

Why use Salesforce? Where is Salesforce being utilized? And also, why organizations are searching for experts with Salesforce Certification Training?

How It All Began?

Before Salesforce, Customer Relationship Management (CRM) solutions were hosted on a company’s own server. Can you imagine the cost and time it took for companies to have their own CRM solutions? It used to take months or even years to set it up.

This led to an increase in cost by millions of dollars. Even after setting up, they were extremely hard to use. What would be a feasible solution to this? I am sure you guessed it – building affordable CRM software and delivering it entirely online as a service.

This was the main idea behind Salesforce. Starting as a Software as a Service (SaaS) company, Salesforce has grown into the fifth-largest software company in the world.

But what Made Salesforce popular?

The answer to this is pretty simple, it was Cloud Computing. Salesforce wasn’t just about a better product at a fraction of the cost. Moreover, it was about replacing the lengthy installation process and moving everything to the internet.

What’s more, it changed the business model – no more long-term contracts or expensive licensing deals, anyone could use Salesforce with only a simple 50-dollar monthly subscription fee.

What Are The Services And Products That Salesforce Offers?

To understand what is Salesforce, you need to know the different services and products that Salesforce has to offer and when to use them. Through Salesforce, you can access a wide range of products and services in Cloud, Social and Mobile domains.

Salesforce Cloud Services

Salesforce Sales Cloud –

The Sales Cloud is a CRM stage that empowers you to deal with your association’s business, showcasing and client bolster features. If your company is engaged in business-to-business (B2B) and business-to-customer (B2C), then the sales cloud is the service your sales team needs.

Salesforce Marketing Cloud –

The marketing cloud furnishes you with one of the world’s most dominant computerized showcasing stages. The marketers in your organization can use it to manage the customer journey, email, mobile, social media, web personalization, content creation, content management, and data analytics.

Salesforce Service Cloud –

The Service Cloud is a service platform for both your organization’s customer service and support team. It provides features like case tracking and social networking plug-ins for conversation and analytics.

This not only helps your agents to solve customer problems faster but also gives your customers access to answers. Using these answers your customers can solve problems on their own.

Salesforce Community Cloud –

If you need a social platform for your organization to connect and facilitate communication among your employees, partners and customers then Salesforce Community Cloud is the service you need. You can use this platform to exchange data and images in real-time.

Salesforce Commerce Cloud –

The commerce cloud enables your organization to provide seamless customer service and experience irrespective of your customer’s location (online or in-store). It also provides for customer data integration so that your consumers can have a better experience.

If your goal is to provide a customer with a positive, engaging customer experience, Commerce Cloud is the service you need.

Salesforce Analytics Cloud –

The Analytics Cloud provides a business intelligence platform for your organization to work with large data files, and create graphs, charts, and other pictorial representations of data. It is optimized for mobile access and data visualization and can be integrated with other Salesforce clouds.

Salesforce App Cloud –

To create custom applications that will keep running on the Salesforce stage, you can utilize the Salesforce App Cloud. It gives you a gathering of improvement instruments that you can use to make custom applications. A portion of the devices in the App Cloud include:

  • Force.com, allows admins and developers to create websites and applications in the main Salesforce.com application.
  • AppExchange is an online application marketplace for third-party applications that run on the Force.com platform.
  • Heroku Enterprise gives developers the flexibility to create apps using their preferred languages and tools.
  • Salesforce Thunder is enormous information and tenets handling motor intended to break down occasions and take customized activities.
  • Salesforce Sandbox allows developers to test ideas in a safe and isolated development environment.

Salesforce IoT Cloud –

When your organization needs to store and process Internet of Things (IoT) data, you can utilize the service of Salesforce IoT cloud. The stage is worked to take in monstrous volumes of information produced by gadgets, sensors, sites, applications, clients, and accomplices. On getting this information, the stage starts activities to give you continuous reactions.

Salesforce Health Cloud –

If you are a Health IT organization and require a CRM system that incorporates doctor-patient relationships and record management, the Health Cloud is what you need. Through the patient profile, you can support the one-to-one relationship by integrating information from multiple data sources.

What Are the Benefits of Salesforce?

Salesforce is one of the largest and most popular cloud platform providers in the world. Their marketing automation, customer relationship management (CRM), and other software give them a ton of advantages over their competitors which their customers love.

1. Customer Information

One of the biggest advantages of using Salesforce is the information it retrieves — both the quality and the quantity. When you use Salesforce, you can look at every individual account, contact, task, event, and opportunity that’s tied to a lead, which gives your company a lot of information before approaching potential customers.

There are a couple of reasons this is so important.

First, it lets you easily track all of the information you need to keep your customer profiles organized. You have all the data you need in one advantageous area. You can even look into any lead or customer you need — regardless of whether they’re appointed to different agents.

This offers a more complete, holistic approach to managing your growing business.

In addition, shared customer information also lets you and your employees enjoy your leisure time and vacation days without worrying about personally accommodating clients, leads, or prospects. Any of your reps can easily cover for another one who’s out of the office, eliminating any gaps that you could have in your customer support model.

This digital design is a direct upgrade from physical resources and even Excel sheets. Salesforce is comprehensive, responsive, and convenient to use, so you no longer have a need for manila folders or digital files full of spreadsheets.

2. Account Planning

With all of the customer information you need right at your fingertips, you — and all of the reps at your company — can make plans for accounts independently. That gives you the hands-on approach that you need to really make a connection with clients, and it also lets your reps modify their plans to achieve better results.

There’s even an option in Salesforce to create to-do items so you and your reps can use lists to stay organized throughout the day.

You can also create reminders on calendars so you can tell anyone to follow up with your customers, account managers, or upper management about import duties. Essentially, you make sure nothing falls through the cracks.

In addition to the organizational tools, the amount of time that you or anyone else in the company has spent on each specific account can be seen. This is especially helpful for service-based businesses with lots of clients who subscribe to different packages or plans.

If you notice that you’ve spent too much time on a client for what that client spends, your company can adjust accordingly.

With these account planning options, managing clients becomes a much simpler process.

3. Time Management

With comprehensive customer information and a wealth of planning resources at your disposal, you naturally get the benefit of outstanding time management. You have all the information you need to prioritize work for your clients, and that means you can also organize tasks for different accounts according to that same criteria.

Along with that, you can use the built-in calendar tools to better visualize your schedule for the day, week, month, or year. That means you can constantly stay on the ball through all of the steps in nurturing a potential lead.

4. Team Collaboration

Salesforce also lets you easily communicate with the other members of your team. The “Chatter” feature gives you a chance to converse with people or gatherings about business-related data, similar to customers, domains, and other essential details.

Chatter also lets you add different team members to accounts or opportunities that need special attention. This, in turn, makes it easier for your team to prioritize and schedule their tasks. This will help you to work with more leads and finalize more sales.

5. Accessibility

Salesforce is a cloud product, and that means it’s available wherever you have Internet access. It even has a mobile app that you can use to stay in touch with your business and your team.

This makes it a perfect match for the hands-on business owner or the marketing manager who wants to stay in constant communication with their team.

The reason this is a huge advantage is that it means you don’t have a centralized location for your data. There’s no filing cabinet, local server, or anything else. It’s all kept safe and sound in the cloud where you can always access it.

What is Salesforce used for?

Go digital fast and empower your teams to work from anywhere.

Engage customers with relevant, empathetic digital marketing from anywhere.

Quickly launch and scale eCommerce built around your customer — from anywhere.

Sell smarter and grow your business faster from anywhere.

Provide great customer service from anywhere.

Conclusion

Since its release, Salesforce has helped a large number of businesses to better manage their customers and grow. If you too are looking for the perfect CRM for your business, look no further. With its exceptional highlights, it will begin paying profits in the blink of an eye.

Pletratech is a prominent Salesforce Implementation & Development company with the expertise needed to drive Salesforce-powered change in your enterprise. Using  Salesforce.com effectively, our consultants can certainly help clients provide innovation and value from customer operations.

Above all, Pletratech is the best salesforce development company and consulting company that offers Consulting, Solutions, and Services. Through our best-quality resources, in-house skills, and experience, we provide companies across the globe with cost-effective and stress-free services & solutions.

As a matter of fact, these solutions leverage advanced technologies, business process knowledge and domain expertise to help clients achieve a noticeable competitive advantage.

The company’s in-house training program prepares the clients by not only incorporating upcoming technologies into their existing IT infrastructure but also allowing them to utilize technology for innovation, differentiation, and growth.

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Benefits of Mobile Apps for Hotels

Benefits of Mobile Apps for Hotels

Benefits of Mobile Apps for Hotels

Benefits of Mobile Apps for Hotels

Mobile Apps for Hotels – Well-established hotel brands clearly depict that it’s insufficient for such an industry as hospitality to enhance only service quality. It’s vitally important to show authentic care for your clients and predict a priori their demands in order to obtain success.

While being on the go modern travelers use their mobile devices to get hotel info right on their smartphones. Moreover, the leading hotels propose to their visitor’s possibility to contact customer service, check in to guest rooms, change reservations, or obtain GPS mapping while they are still in motion.

What are the advantages of developing mobile apps for hotels?

The hotel industry is one of the highly portable businesses all over the world. Today, with the advancement of technology people have complete freedom to choose their food, stay, and other amenities in their tour packages. This has become possible with a few mouse clicks or pressing a few buttons on their smartphones. However, developing mobile apps for the hotel industry offers plenty of advantages for clients and owners which are given below:

1. Booking has never been easier – Mobile Apps for Hotels

The modern traveler will prefer smartphones to book their hotel as they get all the information about the place and scroll across different hotels on their smartphone. So, creating hotel booking apps help your client to confirm their booking with one and two clicks.

2. Quicker accessibility to information for your guest:

A mobile app for your hospitality business can provide fast and effective information about your hotel to your guest. Moreover, mobile apps for hotel industry saves customer to contact the front desk of the hotel.

3. You can even collect data on your user:

You can provide different facilities and display their prices or tell that it is free or chargeable to the customers. Moreover, you can also ask clients to provide feedback about your service which surely helps you to better understand your customers.

4. The bond between you and your customer has never been stronger:

An app for your hotel gives plenty of features that are helpful for customers. For example, you can use notification functionality which reminds guests for 15 minutes before the room cleaning service staff.

It also offers sufficient time to leave the room or to refuse the room cleaning right at the given time using your hotel app. You can also send notifications about the swimming pool available to your guest so that they can schedule their visit according to it.

5. Boost hotel staff productivity:

Mobile apps are also the perfect tool to keep track of your staff. If you already created a mobile app for your hotel, which helps you to then monitor their work and provide them feedback when needed.

6. Strengthening Brand Loyalty

Offering a dedicated hotel app can enhance both customer loyalty and brand loyalty. A mobile app can integrate a guest loyalty program where hotel guests can collect points and rewards for their bookings and hotel stays. Moreover, you can also offer an additional discount to them for future hotel booking. It is also the easiest way to create a brand identity for your hotel.

7. Competitive advantage:

Hotel mobile apps are still few in number, therefore by providing the dedicated app to your client, you can easily get a competitive advantage over your customers who have yet not created an app for their hotel.
Adaptation of software development for hotels & reservation is significantly increasing in the recent time, which helps you to boost your customer base and enhanced the user experience of the guest, and it will continue to do so in the time to come as there are many mobile app development companies are in the market which is providing services of hotel management system software, hotel reservation software, hotel front office system software, hotel restaurant software, hotel front desk system software according to your business needs.

In the current digital age, mobile devices are everywhere and for any task, you can think of, an app exists to perform it.

According to technology research, the number of tablet devices will surpass personal computers in 2017, with an estimated 140% surge in market demand.

In the hotel industry where guest service is king, mobile apps can help you facilitate the quality service you want to provide.

Mobile Apps for Hotels

Apps can be used by guests when they’re making a booking and throughout their stay, with all the information at their fingertips.

8. Reasons Why Your Hotel Should Have Mobile Apps

1. Guests expect businesses to have mobile apps for hotels

Consumers are increasingly finding ways to solve their own inquiries. One of the methods they use to do this is by downloading apps. If they are booking with your hotel, they expect to be able to easily check their details and interact with your hotel instantly through an app rather than by email, phone, or web browser. If you don’t have an app, guests may decide to book elsewhere.

2. Make life simpler for both your hotel and your guests.

Guests and hotels can immediately enter into conversation through an app, allowing guests to clarify details or make requests while hotels can offer guests special deals and promotions or ask for feedback. An app also allows integration with other communication channels like social media or push notifications. This means guests will never miss an update and can always access information on the go.

3. Strengthen your loyalty program with a mobile app.

Integrating your guest loyalty program into your mobile app will allow guests to more easily collect points, earn rewards, and claim their benefits. You could even ask guests to build a more comprehensive profile in the app to gain more points. With more data, you can get to know more guests on a personal level and provide a greater level of service to them.

4. Create a smoother reservation process with a mobile app.

By integrating your booking system with your app, your customer can literally do all their shopping in one place. They can book, confirm, request changes, purchase extras, and receive and send messages – all within the app. This creates a faster and less confusing experience for travelers.

5. Provide a direct link to your customers.

With an app, hotel staff can address guests faster and improve the efficiency of communication. Plus if someone has downloaded your app, they’re showing an active interest in your hotel and you can potentially capture a direct booking before they look elsewhere.

6. Guide guests through your hotel and destination with a mobile app.

On an app you can curate a personal guide for your guests telling them about all the features of your hotel, what attractions are close by, and where they should go to a shop and eat. They could even make bookings for spa sessions at the hotel while they’re out. Guests are always looking for convenience on a trip, so helpful suggestions go a long way.

7. Maintain a competitive advantage with a mobile app for hotels

Even though apps are becoming increasingly popular, there are still many hospitality businesses that haven’t adopted them. Having your own app will immediately put you ahead of other hotels in the eyes of guests and allow you to capture bookings you otherwise wouldn’t have.

8. Enable guests to communicate in their own language.

Mobile apps have the capability to translate communications back and forth. So if a guest sends a message in their native Spanish, your hotel will receive it in English and translate your reply back to Spanish. This ensures there’s never any misinterpretation of requests or inquiries.

In order for your app to be successful, it should always be solving a problem for the user and provide real-time information. If used correctly, you can give your guests a fantastic experience and grow your brand affinity. Let’s connect to discuss more on developing mobile apps for hotels.

Conclusion

So, a hotel room service mobile app can facilitate a self-service model for your guest that prefer any type of interaction.

However, a hospitality accounting mobile application is a great way to boost your staff’s mobility without sacrificing on productivity. While there are a lot of mobile apps for hotel management out there that share similar features.

Drop us a line or give us a call and we’ll consult you in regards to your hotel mobile app development what all features your hotel mobile app includes.

Pletra Technology is one of the leading Mobile Apps Development with experience and expertise to translate your ideas into futuristic apps and immersive mobile experiences.

Our experts can help clients leverage the mobile application platform effectively to innovate and create value from customer operations. We can help you to successfully implement the Mobile Application for Hotel.

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Why Mobile Apps Can Help You Grow Your Business?

Why Mobile Apps Can Help You Grow Your Business

What are business owners looking for every day?

Why Mobile Apps Can Help You Grow Your Business

Three simple things:
How do I increase sales, improve efficiency and build a loyal customer base?

I would say those are the top three things on every business owner’s mind. Entrepreneurs are a special breed, working hours that regular people would balk at. Although they invest all of their resources into their vision, their dream and always looking for ways to improve.

Being a small business owner of several clothing boutiques for two decades, I was looking to do all of the above. I did a lot of research into how to accomplish those goals. Increasing sales and building a loyal client base were the most important in my search for a solution. It was then that I discovered that businesses with a loyalty program generally do more than 20% more in sales than businesses without one. That was it — loyalty!

I was going to implement a loyalty program in my retail business — that was my “aha” moment. After looking for a solution with little success, I decided to build it myself. Since then, the mobile app space has grown in leaps and bounds. There are several companies a small business owner could turn to to develop a mobile-based loyalty program viz. BuildFire, Mobile Roadie and Siberian Pro and the company I founded Mass Mobile Apps are all among them. When looking for a company to produce your mobile app, look for people you can work with and who understand what your needs as a business owner are.

A mobile app can be a lot of different things. It can be a way to access information, to play games, to do your banking, to monitor your home, to communicate and now to interact with your local businesses. Business owners with the insight to adopt this marketing channel early display their ability to understand where their customers are and how to effectively engage with them. The move to mobile is not new, but the ability for small- and medium-size businesses to adopt a marketing channel like this is.

Grow Your Business with Mobile Apps- So how can a mobile app help your business? Let’s examine the points outlined:

How Can It Increase Sales?

The mobile app can include a variety of different types of loyalty programs. Each program is engineered to make your clients come back more often and spend more when they do. Rewards can be used in several other ways. Tiered levels, which give your clients the incentive to progress up your different levels, giving the ones at the top additional perks is one of them. One popular game is the scratch-and-win feature. It works for both end-users and merchants.

How Does A Mobile App Improve Efficiency?

Apps can contain features like integrated shopping carts, integrated food ordering, and employee scheduling. This gives the employer the ability to house these key functions of their digital footprint inside the app. A restaurant with a food ordering system built into its app will see a dramatic increase in online and in-app purchasing. A retail business with an integrated e-commerce system will increase efficiency and also boost sales figures. All businesses may be able to improve employee engagement with built-in scheduling softwares. These software allows employees to be notified of their schedules in real-time, and to also always have access to it on their smartphones. No longer can they say, “I forgot I was scheduled today,” or, “no one told me I was working.”

How Does A Mobile App Build A Loyal Customer Base?

This is one of the most important things that a business owner must focus on. Customers are the lifeblood of every business. Successful businesses know this and make it a priority to build loyalty and make brand ambassadors. Mobile apps are among the best ways to communicate and engage with customers. The app gives your customers the ability to interact with your business on their schedule. Push notifications have open rates that can max out more than 90%. Compare that to emails with open rates of 25-30%, and you can see how the mobile app will become the best way for you to connect with your customers.

Mobile apps today are much like websites were 15 years ago. 15 years ago websites were cost-prohibitive to small- and medium-sized businesses. Mobile apps seem to have that stigma today. That is no longer the case. “Do it yourself” mobile app platforms now level the playing field, and smaller enterprises can now have all of the features of a Fortune 500 company’s mobile strategy at a fraction of the price.

Times have truly changed and it’s imperative for any business to quickly adapt with the latest technological developments. Noticeably, iPhone apps and other mobile applications are taking the world by storm. And majority of smart, forward-thinking entrepreneurs are taking advantage of mobile apps to further improve their business. Here are 5 ways to grow your business with mobile apps and the benefits of mobile applications:

1. Boost branding – Since your company’s logo and or slogan are visible on your customers’ mobile screens, it’s virtually impossible not to remember you whenever they need your products/services. It also offers a definite advantage against your competitors who are yet to adopt this business strategy. If you want an instant brand boost or recognition, creating a mobile application is a great way to help improve your corporate branding and overall reputation.

2. Improve customer service experience – Your customers can benefit from being able to access your products/services anytime they want and while on the fly. This is especially true if you don’t have a helpline that’s available 24/7. Your app can include a feature where they can contact you day or night, and without necessarily going to your website.

3. Act as a marketing tool – More than just an application, a mobile app can double as a valuable marketing tool. How? It can be easily integrated with Facebook, Twitter, Foursquare, and other social media sites. That means, with a single tap, customers can share with their network your app and or their experience with your company, which can then offer you free publicity. Plus, using push notification, you can quickly send upcoming promotions or special events to your customers and prospects.

4. Acquire more customers – Keep in mind that today’s consumers are constantly moving and are addicted to their mobile devices. Undoubtedly, they would appreciate a useful and engaging mobile app from your company. If your app helps them save or kill time or is just that awesome, they would even refer you to their friends and family.

5. Generate more income – A mobile application with order fulfillment ability can readily provide another revenue channel than a regular brick-and-mortar site. For example, functionality to make restaurant reservations, book concert tickets, buy goods and services, etc. are possible with a few taps/clicks. But wait, there’s more! You can also earn by charging app users when they upgrade, or by offering in-app advertisements, etc.

Conclusion

Unfortunately, many business owners are yet to recognize the huge potential benefits of mobile applications. They can boost productivity, efficiency, competitive edge, and user experience. Been pondering how you can possibly grow your business? Mobile apps just might be the answer. Contact us for advice and to help you get started!

Pletra Technology is one of the leading Mobile Apps Development with experience and expertise to translate your ideas into futuristic apps and immersive mobile experiences.

Our experts can help clients leverage the mobile application platform effectively to innovate and create value from customer operations. We can help you to successfully implement the Mobile Application for Business.

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Why Your Restaurant Needs a Useful Mobile App?

Why Your Restaurant Needs a Useful Mobile App

Mobile Restaurant App

Mobile app for restaurant – There’s a lot of preachy advice out there on how important it is to develop a mobile app and make sure you have a strong mobile presence.

But the vast majority of that advice I

s written by app development companies with no real concern over how well your business eventually does as a result of your marketing efforts… they just want to scare you into signing up for their services by throwing out scary-sounding numbers that may or may not be backed up by actual, published facts.

We’ve got some data points to present to you… all complete with real-life examples to help you do the math on the potential revenue and customers you’re missing out on so you can make that decision for yourself.

Mobile app for restaurant

Mobile App for Restaurant: Features and Benefits

Restaurant app development allows making use of mobile technology in a way, which can help restaurant owners manage their businesses in numerous ways. Data gathered through the use of apps can provide an abundance of valuable information that can help businesses become more efficient, profitable, and overall successful.

This information can help owners plan meals throughout the day (during peak and off-peak hours), offer promotional products and special offers when appropriate, keep up-to-date records of the necessary store provisions, and plan product supply according to customer demand.

In the table below, you’ll find a list of features that a comprehensive (and user-friendly) restaurant app will have, as well as the corresponding benefits for the customer and restaurant.

Now that you’ve rightfully decided to invest in a mobile application for your restaurant, the next thing to decide on is what features to put in it. We’ve compiled a list of 5 of the most important features every restaurant app needs to have to be loved by the customers.

Sure, you can add more features to it, but you shouldn’t compromise on the following features:

1. Push notifications

Push notification is a double-edged sword; it can make or break your app. Your app will be successful if you use it in a sophisticated and subtle manner. However, if you overuse or abuse it then push notifications can annoy your users resulting in a subsequent loss. Push notifications must be managed smartly and carefully. Sending an alert in the middle of the night is never a good idea. Instead, ask your customers about the medium in which they want notifications (SMS, Email, Push Notification), also ask them the specific time.

2. In-app, online ordering, and mobile payments

Online and in-app ordering lets your customers avoid the lines or the wait for the order to be taken and processed. The ability to pay for their orders beforehand takes customer convenience one step ahead. Not only does it make the lives of your customers easier, but it also improves your efficiency and accuracy for handling orders. Both of these advantages give you a clear edge over your competitor, whether they’re right across the street or across the pond.

3. Loyalty, rewards, and discounts programs

According to a survey of 2015, 37% of customers use the mobile app to look for discounts. While 26% of customers use the app for Redeeming/earning loyalty points. Besides these stats, the most important is the fact that the cost of attracting/acquiring a new customer is 5 times higher than the cost of keeping one i.e. earning brand loyalty is cheaper than creating brand awareness and attractiveness.

4. Location-based Services

The prevalence of location-based services like beacons and geofencing has given brands the ability to engage with potential customers, even before they step into the brick-and-mortar location. Consider it as the modern-day equivalent of handing out flyers to passers-by, promoting the restaurant’s deals, discounts, menu improvements, and other news.

5. Multiple platforms (app store & google play)

It’s obvious after developing an app you want everyone to notice it. Moreover, that would be only possible if your app is accessible on different platforms (App Store & Play Store).

Multiple avenues to your app make it visible to all the users of a different platform which in turn results in the downloading and subsequently increasing your users. Ensure that you maintain the quality of your Apps on each platform. There are a few apps whose versions work fine on one platform and struggle on the other as it lacks quality.

6. Multiple platforms (app store & google play)

Your restaurant may be small but it may be popular enough that your customers find it difficult to get a table at walk-in. Or maybe, your restaurant is a high-end eatery that only accommodates prior reservations and not walk-ins. Whatever your situation, your restaurant mobile application should have a table reservation option for your customers. This helps cut down customer frustration that undoubtedly arises from long waits to get a table and gives them the opportunity to perfectly plan their evening.

7. Staff management

To manage your restaurant staff and increase efficiency you must have this feature. This feature ensures that your restaurant is never over or underemployed. It also enables you to track your employees’ performance to date.

You can make necessary changes based on your employees’ performances. It eventually increases efficiency and production as there would always be an optimum number of employees present to finish the task in time.

8. Social media integration

Social media integration has become a permanent feature for every app out there. For the restaurant industry, even more, what with the customer’s need to review their experience, take pictures of and upload them to their social media accounts like Instagram, Snapchat, Facebook, etc. Not just that, you can leverage social media and tie it with your loyalty/discount programs to entice existing customers to earn points and rewards for inviting new customers/friends.

9. Personalization

Personalization has become a significant feature in On-Demand Applications in the recent past. In this feature the app tracks and analyses the user’s activities & behavior and suggests relevant products & services. It helps in engaging and building your relationship with the customer. It also helps in retaining your existing users as they are getting what they want with minimum effort. With personalization, you save them from the hassle of searching their favorite restaurant or cuisines repeatedly.

Restaurant apps: Building your own versus adopting what’s already out there

Restaurant

Many restaurant mobile app developers may suggest you start your business with an already existing app. And while having an app that’s dedicated to your restaurant business can be very beneficial, if your business is only at its start and your resources are limited, it’s important to understand that you shouldn’t hurry with building your own app. There are lots of apps already on the market that can help you achieve some of your goals already.

Consider adding OpenTable or another similar app to your restaurant to help customers fill your tables. Register your restaurant on apps like Zomato and others to increase your brand’s exposure and help potential customers discover you.

Designing and developing a dedicated app will take time and resources (financial and otherwise) and will also require time and resources to ensure widespread adoption of your app by consumers. A mobile app should be thought of as a bonus tool once your business is already established and you have the time necessary to manage its development.

If you do have the resources necessary or you’re ready to take the next step in growing your business, creating a unique mobile app for your restaurant is a great way to boost its success even further. But how much would it really cost? That answer really depends on the types of features you’d want included.

The costs of developing a mobile app for your restaurant

Mobile app for restaurant

The cost of any application depends on many components, such as the complexity of its features, design, functionality, etc. The time necessary for development depends on the number of developers involved in each part of the process. A simpler app will take less time to develop while a bigger development team will be able to accomplish more complex functionality. It really depends on your particular goals and priorities. Based on our years of experience as software developers for various clients around the world, here are two examples of what is reasonable to expect when developing an app for your restaurant.

Example 1: Building a somewhat simple app that includes:

 

  • Menu Presentation.
  • Geo-Location.
  • Push notifications about news and promotions.
  • The ability to leave comments and reviews.
  • The ability to share customer choices in social networks.

Conclusion

Whether you’re a restaurant owner looking to improve sales, customer loyalty, and retention or you’re an entrepreneur investing in your next venture of online food ordering and/or delivery service – the above features are a must to include in your app.

However, depending on the range of your business and the cost of app development your needs, your app can be both consumer-facing and/or business-facing.

If you’re looking to have both, then your app can be your comprehensive solution for handling the day-to-day management of your business as well as your customers.

Pletra Technology is one of the leading Mobile Apps Development with experience and expertise to translate your ideas into futuristic apps and immersive mobile experiences.
Our experts can help clients leverage the mobile application platform effectively to innovate and create value from customer operations. We can help you to successfully implement the Mobile Application for Restaurants.

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Benefits of educational mobile apps

Benefits of educational mobile apps

Benefits of educational mobile apps

Benefits of educational mobile apps

In today’s era, trendy and cool apps rule over the used-to-be boring study and exams, and students without any doubt, love using learning apps. However, when we combine the two, the outcome is trendy as well as a powerful source of effective learning. When we think of combining trendy technology with boring studies, what we actually mean is educational mobile apps. Undoubtedly, students are more driven towards using a mobile phone for every purpose, and in this situation, educational apps can be the perfect way to attract students and convince them to study.

With educational apps, students can get access to any information from anywhere. Therefore, mobile apps for education are the most interactive and constructive way to attract students towards studies and enhance their productivity. These mobile applications have brought about some crucial changes in the education industry. Most of the institutions, tutorial centers, and individual educators are getting in touch with the developers to get mobile apps for imparting knowledge. This is because educational apps offer a lot of benefits. So without wasting time, let us discuss a few of the benefits of educational apps.

Interactive Learning

Gone are the days, when the only option for the students to read books, was by visiting the library. The innovative gadgets of today make it easy for the students to practice their lessons in an effective and interactive way. The apps are available for all types of skill levels and aid learning using a variety of teaching methods, such as video tutorials, and even educational games. These apps ensure interactive and effective learning, by transforming the boring lessons and helping the students to visualize each and everything.

24/7 Availability

Unlike schools, mobile apps for education are available round the clock. Therefore, app learning is not time-bound learning, rather it is relaxed learning. We all know that time-bound learning is not much effective, as children get distracted very easily and are not able to concentrate continuously for a long time. Thus, educational apps work the best regarding this issue, as they are available 24/7, and the students can study at their convenience.

eBooks and online study material

With the advancement of technology and the introduction of educational apps, students are not required to invest their time and money to buy the required study material from the shops and libraries. These educational apps help the students who are unable to visit the library on a regular basis, by providing required study material in just a few clicks. Educational apps also help the readers to discover a variety of eBooks with a mere click.

Portability

It is obvious that none of us leave our mobile phones at home while going somewhere. Using apps has become a part of the daily routine, whether you watch a video on the way to work or play games at lunch, your phone is always with you. Thus, the apps can be the constant companions for the students, as they are available to children anywhere, anytime. With the help of educational apps, learning will not be confined to the classroom alone, as the apps allow pupils to take their learning into their own hands and they can study and test themselves at any point in the day.

Leisure Hours Utilization

Mobile app learning is one of the wisest choices of utilizing your free time actively. The child’s leisure time can be utilized to learn something new with the help of mobile apps, and also the entertainment is guaranteed, without wasting time by watching the idiot box. The mobile apps prove their worth, by utilizing their leisure time in an effective and constructive way.

Individually-Focused Learning

A teacher’s role in the student’s life is not at all questionable, but a teacher cannot focus on one student only. He/she typically has to engage with 20-30 pupils during each session, and it is difficult to ensure each one is engaged and following what is being taught. However, when a student utilizes an app, the time they interact with the app is all their own.

Track your Children’s Progress

With some educational apps, you can track your children’s progress, which is one of the most important things that every parent wants to explore. It is easy for the parents to track their child’s overall or individual subject progress and guide them accordingly, with the help of mobile apps.

 

Read: Why Online apps are necessary for buying vegetables and fruits?

Instant Updates

There are apps, which are not meant for learning only.  These apps purpose to stay updated about campus events, timetables, alerts, and other important information. These apps help the children as well as their parents to get instant updates regarding important things, which they may miss otherwise.

Learning is no more passive activity, it’s active with applications. Therefore, the lessons transformed into games can change the face of education.

The above-mentioned benefits are enough to prove the worth of educational apps, but the apps have a lot more to offer. Without any doubt, technology has helped a lot to create a global platform for education as well as helped to identify the hidden skills and talents of the students.

Thus, educational apps contribute to the learning process and can reshape the future of education. The majority of educational institutions now prefer to get mobile apps for education. If you are also looking for an educational app, then you must choose the right app development company that can help you achieve your goals. For example, app developer Denmark or mobile app development Denmark, to cater the best app solution which helps you fulfill the purpose almost flawlessly.

How Mobile Apps Have benefitted the “Education Sector”?

In these changing times, students are more driven towards using a mobile phone for every purpose. A smartphone they call it. The world is at the fingertips and a student can get access to any information from anywhere. This reduces the chance of visiting a library and searching for the data. A mobile phone hence can be used for a number of such purposes. What makes the information easily available is mobile applications. Every mobile app has a unique feature that offers its own set of services.

Learning is a continuous process and the focus has now completely shifted to e-Learning. Due to mobile phones and the various feature-oriented applications, students can learn at their pace. They can take their own time at understanding things, as everything is just a click away.

Some more Benefits of using Educational Mobile Apps

1. New Learning Methods

The introduction of applications in the education sector has led to the introduction of new learning methods. There are fun games available on mobile applications that indulge the students in a healthy thought process. Additionally, it helps them understand things from a different perspective.

2. Enhanced Parent-Teacher Communication

Parent-teacher communication apps help in building parent-teacher relations beyond the walls of educational institutes. This facilitates teachers responding to the queries from the parents regarding the development of their child/ward. It also helps in maintaining transparency in the education sector.

3. Miscellaneous Functions

Various student-related activities, such as school fees and other payments can be considered as benefits that educational mobile apps can provide. It saves the effort to stand in a queue and pay the fees for various purposes at school. Also, attendance-management apps maintain the attendance of students, so that teachers can have a keen eye on the students. It makes it easy for both teachers and parents to keep a track of the attendance of students.

4. Decreased Communication Gap Between Students And The Institution

Following traditional methods, institutes cannot pay equal attention to all students. Now, however, it is possible to reach out to all of them. It is possible to impart information to each and every school student with School communication apps. They can inform them about new schedules, different forums, various conferences, and social school activities.

Conclusion:

There are many education ERP companies in India that provide school management apps and various other mobile apps. Providing apps for different purposes makes it easy for the institution to keep the students informed about school activities. It can now be said that students have taken up modern ways of learning through mobile applications. Such mobile applications ease up student problems and facilitate learning. Mobile applications are the future of the education sector, leading toward its development.

Pletra Technology is one of the leading Mobile Apps Development. It possesses the experience and expertise to translate your ideas into futuristic apps and immersive mobile experiences.
Our experts can help clients leverage the mobile application platform effectively to innovate and create value from customer operations. We can help you to successfully implement the Mobile Application for Education Sector.

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Why have an app for fruit and vegetable shopping?

Why have an app for fruit and vegetable shopping

Why have an app for fruit and vegetable shopping?

Fruit and vegetable app

Fruit and vegetable app – As fresh vegetables are a part of your everyday meals, some vegetables are hard to find even in the huge supermarkets in your area.

However, the luxury of online shopping offers customers the comfort of relishing these veggies by ordering them from the comfort of their homes. Here, we will help you with both perspectives as a consumer, as well as someone who is dealing with fruits and vegetables daily in his/her business.

Why buy fruits and veggies online?

While we can easily find beetroot, amlas, green peas, and broccoli in the market, the grocery mobile app will make shopping easier for you with their fresh produce delivered in top-class packages right to your doorsteps and will give you the benefit of fresh fruits and vegetables every time.

Not only do the veggies, fruits, and other stuff of better quality but you also save yourself from the trouble of haggling for price with the vendors on the road, and just in case you find any of the stuff you purchased online not up to the mark, there are a lot of portals/apps which offer you the option of returning the same within 24 hours.

So, now why get stuck up with rotten ladyfingers or cauliflower?

Shop the fresh products and get them delivered right to your doorstep.

Fruit and vegetable app can increase your revenue

Don’t wait: Schedule a conversation with our in-house Mobile Apps Development Expert to find out how you can increase your revenue goals.







Benefits of the Fruit and vegetable app

As we all know there are several reasons why online grocery shopping is a better thing. You must choose to buy fresh vegetables and fruits online because:

    • Farm fresh vegetables and fruits.
    • Shop online from the comfort of your couch.
    • Fresh and organic foodstuff.
    • Better variety.
    • No need to bargain and fight.
    • Have your order delivered to your doorstep within a stipulated time.
    • Look out for great deals, offers, and value packs while shopping online.
    • Save time, money, and effort by completing your routine grocery shopping online.

    Fruit and vegetable app

    Business with a Mobile App

    For a good start-up, we need to make a roadmap on which we can easily run and win the business race over other competitors. Before making any perfect plan, we need toanalyse the market. Also, we have to carry a feasible study

    Without proper planning and strategy, there is no benefit for any kind of business execution which can leave loopholes in the actual estimation of future income statements, and cash flows.

    Read about: Why there should be a mobile app for your grocery store?

    Fruit and vegetable app makes it Easy for Customers to Reach You

    Mobile apps let your target audience access your services or information with a few swipes from anywhere, anytime. For example, a hotel booking mobile app lets the user book the rooms in one go. And this feature makes a difference as today’s customers want to avoid multiple pages or steps to access the service or information.

    Obviously, a customer will prefer the services being delivered to him/her in less or no waiting time.

    It Raises Your Brand Awareness

    A mobile app has your logo and name on it. Once your app is downloaded, your brand is right there in front of your target audience. And they are not required to search for you.

    It is a Quick Way to Promote Your Business

    With an ever-increasing number of people using a mobile apps for buying, trading, exploring, and transactions, a mobile app is an effective platform to promote your products, services, and offers.

    Fruit and vegetable app Improves Customer Engagement

    When you engage the customers, you get them closer to your business, which leads to many benefits, like increased sales, profitability, and customer loyalty. A mobile app helps you increase customer engagement if done in the right way.

    Create an Online Vegetable Store & Start Taking Order Through It

    With the increase in the dual ratio-income, nuclear family, the number of working women, and also time constraints to buy fresh veggies every day, there arises the need for online shopping for this segment too. Freshness, variety, ease of availability, convenience, and many veggies at one store are what the customer demands.

    Fulfill the demands of customers by creating an e-commerce website and app for your own vegetable store and pumping up your sales. Serve fresh vegetables at their doorsteps by allowing them to access your store at their fingertips.

    Fruit and vegetable

    E-Commerce Sites and Mobile App Selling Fruits, Vegetables Find More Customers

    With online grocery shopping rapidly increasing in India the retailers selling vegetables and fruits are also witnessing an upward trend. Data shows that more and more people are switching from traditional to online shopping.

    Times of India reported that when the e-vendor BigBasket.com entered the Mumbai market in 2012, it would get around 200-300 orders every day that included fruits and vegetable orders as well. Today, the percentage of its average daily orders has increased from 7,000 to 8,000.

    Similarly, the other website LocalBanya.com after setting up its shop in Mumbai in May 2012, out of its total daily orders, 10 to 15 percent included fruits and vegetables, and today some 60 percent of the 800-900 orders they receive daily include fruits and vegetables.

    Sunitha Thampi, a local was quoted by TOI, saying that when she along with her husband moved to Mumbai from Bangalore, they had to face a tough time settling in and had virtually no time for shopping for fruits and stuff so they turned to online shopping.

    The couple has been in Mumbai for three years now and has been doing their Sabzi shopping online ever since. Not only that, but now even their other neighbors have begun online shopping for fruits and vegetables.

    The growth of online vegetable shopping in Thampi’s neighborhood virtually shows the rapid expansion of this segment.

    “We have a no-questions-asked return policy. Customers have the right to reject any item at the door if they’re not happy with it,” Rashi Choudhary, co-founder of LocalBanya.com, has said.

    Vipul Parekh, one founder of BigBasket.com, has said the customers who have been shopping with them for three to four months have now become their regular customers.

    Conclusion

    Online grocery shopping makes sticking to your list easier. It can advance better food choices if done right, it can save time, maybe save money, and it can provide access to healthy ingredients when access is limited.

    Pletra Technologies is one of the leading Mobile Apps Development with experience and expertise to translate your ideas into futuristic apps and immersive mobile experiences.

    Our experts can help clients leverage the mobile application platform effectively to innovate and create value from customer operations. We can help you successful implementation of the Fruit and vegetable app.

    Looking forward to Mobile Application Services?

    Consult one of the Best Mobile App Development Company in India and the USA!​

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    Mobile app for Grocery Store

    Mobile app for Grocery Store

    Grocery store app

    Grocery store app: We have all been there, the moment you leave the parking lot only to realize you forgot to pick up laundry detergent, the confusion of not knowing which department marshmallows fall under, the dread of having to head to the grocery store instead of enjoying a day out with friends.

    Though we understand that your weekly grocery store visit takes time away from doing the things you love. That’s why many of our locations proudly offer the advantages of online grocery shopping for delivery right to your doorstep through their grocery store app.

       

      • The grocery store app is Time-Saving Folks.
      • The Facility of Order Tracking.
      • Opportunity to Get Aware of Consumer Behavior.
      • Avail the Benefits of Discounts and Offers.
      • The grocery store app Helps in Managing Budgets and much more.

      Why do people shop online for groceries?

      Here are 10 sanity-saving reasons to use an online grocery shopping service:

          • You will not waste your precious weekend minutes grocery shopping.
          • How about not wasting your precious child-free preschool minutes grocery shopping?
          • Think of all the energy you will save for a 69-minute grocery shop after a long day of work, school, or activities because the grocery store has to be the last stop of the day because food spoils in the back of your car.
          • A grocery experience without the hassle of carrying a child.
          • Think of all the money you will save by buying only what’s necessary and on your list.
          • No more getting enticed by aisle displays into impulse buying.
          • You will not fight with the public for a parking space, or fight the crowds, at all. There’s always a space in your designated online shopping pickup area, making you feel like the VIP that you are.
          • You will not have to deal with the following grocery store personalities: the not-that-funny cashier, the absentee bagger, the slow, elderly person who is always in your way, and the screaming child.
          • Ah, and you can do your grocery shopping in your pajamas.
          • You can think of a million better things to do with 69 minutes a week than being inside a grocery store.

          Grocery store app
          Grocery store app

          Is shopping grocery online cheaper?

          Grocery store app

          Here are some ways buying groceries online can be cheaper:

          Organization: Keep a list, plan exactly what you’ll need, and buy just those items. Many sites have menu planning and recipe tools with ingredient lists. Some keep track of what you buy frequently, so it’s easy to check whether you need more.

          Impulse control: If you’re not in the store, you’re not tempted by things you don’t need. This lack of temptation especially saves money if children accompany you.

          Bulk purchasing: Sites such as Amazon.com offer discounts for large quantities of certain staples, like grain and coffee.

          Sales: Browse the Internet for promotions, sales, and coupons

          Custom shopping: If you’re looking for pricier gluten-free, organic, or “green” products, online shopping can help you get the best deals for them.

          The reason why using a mobile application for groceries will be beneficial.

          As we are perceiving a hike in the percentage increase of the e-commerce apps, the grocery-based apps are also following in the same footsteps. These mobile applications are also built on more or less the same architecture where the consumer can find a spectrum of items under different categories.

          1. Grocery Apps are Time Saving Folks

          Do you know why e-commerce excelled in this tough business competition strata? The same can be said about grocery store apps. It’s time-saving folks! Now you don’t have to visit the store personally, walk around the supermarket with a shopping basket, search for each item, pick it up and search for the price, look for the discount and offers and lastly when you have done with your shopping, line up in the queue to wait for your turn to pay the bill. Well, told you grocery shopping is a tedious job and if you are accompanying your wife, be sure to spend some more sweet time at the store. Jokes apart, you can place your order from anywhere and it will be delivered to your address. It is completely hassle-free.

          2. The Facility of Order Tracking

          We talked about the comfort level of the customers and the convenience factor that the grocery apps are offering to the users. But there are some other important reasons why its demand has suddenly ascended. The customers will be able to know the status of their order and also track the delivery making sure when it will arrive at their doorstep.

          3. Opportunity to Get Aware of Consumer Behavior

          Consumer behavior is a term that we have probably studied in economics and is quite applicable to the grocery app business as well. Considering the scenario today it has become imperative for the entrepreneurs to collect valuable data about the customers that include their personal likes and dislikes

          4. Grocery Apps Help in Managing Budget

          Well, the grocery apps will also keep a check on your budget as you will not place orders for unnecessary items. It was common at the store when people purchased products, which they didn’t require and realized that they have needlessly spent more than required. You can also keep a track record of how much you are spending on the grocery items every month and control it if it is exceeding your estimate.

          5. Avail the Benefits of Discount and Offers

          Ever since the number of grocery apps is increasing, the competition is getting tougher. Every now and then we find online grocery apps coming up with some enticing offers and alluring discounts for the customers. This discount is available merely on almost every product starting from fruits and vegetables, cereals and pulses, beverages, soaps and detergents, and much more.

          6. Get the Widest Range of Products and Brands

          The advantage of having a grocery app installed on your smartphone is not just restricted to availing the benefits of discounts but also come across a wide selection of products and brands to choose from. Maybe that an item of a specific brand is costly and fitting your budget estimate. You have other options and brands to look for.

          7. Convenient Payment Options

          Similar to the e-commerce apps and platforms, the grocery apps also provide convenient payment options to their customers. You can pay through net banking or pay using your debit or credit card. alternatively, you can also choose the cash on delivery option. Some grocery apps offer additional discounts if you pay online using the debit or credit card of a particular bank.

          Conclusion

          Undoubtedly, grocery items are the most essential items that are consumed on a day-to-day basis. We may have a particular schedule of buying grocery items but when we have the luxury of a mobile application, we can place the order any time whether it is one or two items or a long list of the items and it also helps in saving a lot of time as well as money.

          Pletra Technology is one of the leading Mobile Apps Development with experience and expertise to translate your ideas into futuristic apps and immersive mobile experiences.
          Our experts can help clients leverage the mobile application platform effectively to innovate and create value from customer operations. We can help you to successfully implement the Mobile Application for Grocery Store.

          Grocery store app

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          Why to build a mobile app for FMCG?

          Why to build a mobile app for FMCG

          Why have a Mobile app for FMCG?

          Mobile app for FMCG – Customer Relationship Management (CRM) is crucial for businesses to stock prospect and customer data, monitor customer interactions, and provide this information to other stakeholders.

          CRM helps businesses to manage customers and relationships, enabling the company to grow.

          Salesforce and Microsoft Dynamics 365 are recommended CRM platforms providing sales support and customer relationship monitoring. It contains certain features that make them the best CRM platform in the market.

          Read ahead as we outline and compare various aspects of both the CRMs, to assist you to opt for which one settles well together with your business.

          Mobile app for FMCG

          How will having a mobile app will help the fast-moving consumer food market?

          The usage of Mobile has changed the way people live their lives.

          The smartphone is the trusted guide for everyone. A recent survey indicates that 88% of respondents preferred their smartphone to be on their side. revealed that e-commerce-enabled mobile devices enable FMCG market brands to engage with shoppers.

          With more smartphones than people across the world today, a mobile app is clearly the most convenient means for the FMCG market to engage with its shoppers.

          Importance of a mobile app in the FMCG market

           

          • Mobile-enabled data searchers who try to access whichever brand or store offers seem to be the best deal. The application offers FMCG brands to create more shopper loyalty in the form of habitual purchasing.
          • UK retail trade bodies IMRG and Capgemini carried research out. It indicated that 52% of traffic now comes through smartphones and tablets.

          How it will help financially?

          The mobile app is easy to use and technically robust. It involves a much lower financial commitment, as compared to a PC with fixed broadband. Moreover, it is well for transient people and those with in-home mobility challenges.

          An ideal means to internet access for ‘digitally reluctant’ people to get access to a desktop or laptop device.

          Increase Your Customer Reach

          Build a shopping app that will allow users to view product descriptions enhanced with high-quality images. While in the store, 50% of people use their smartphones to view product descriptions and 40% of people use their smartphones to check the price of a product.

          Custom mobile apps also allow them to order and buy a specific product from any store and even share the information with other users.

          Characteristics of having an app for Grocery Stores which provides Fast Moving Consumer Goods

          Increase Your Customer Reach

          • Frequent purchases
          • Less engagement (little or no effort to choose the item)
          • Low prices
          • Short shelf life
          • Rapid consumption
          • From the marketer’s perspective
          • High volumes
          • Low contribution margins
          • Extensive distribution networks
          • High stock turnover

          Mobile app for FMCG

          Drive Mobile CRM Adoption and Enable Your Salesforce

          Having the most up-to-date ordering information at their fingertips without any need to manually enter orders allows salespeople to support customers better. It takes more time for the real art of selling V/S to take care of administration and support.

          Automatic mobile integration with your CRM system can also increase cross and up-selling and ease the work of maintenance and support teams within your organization.

            • With the FMCG sales app, enterprises can get a comprehensive analytical report on the number of stores visited by respective field sales representatives. Identify the sales gaps and distribute goods and services so giving complete management visibility of sales representative’s performance to streamline your FMCG sales processes.
            • With the Sales Order App, you can keep the inventory at the greatest. Field sales reps can alert the head office spontaneously on the stock level in each store and order new stocks based on availability
            • Sales order tracking of the FMCG goods with expected delivery date gives certainty while making the sales order.
            • Sales orders for multiple deliveries of items/products with access to promotions and discounts.

            Conclusion

            Today more than half of adults make use of a smartphone/mobile device to use the internet. They consider the mobile app is the key tool to discuss digital inclusion. With the internet transforming mobile technology fast and accessible, mobile device enhances the volume of the Consumer Goods Market.

            Through facilitating mobile apps to do the business process, the need of having a mobile app plays as bringing more people online.

            Pletra Technology is one of the leading Mobile Apps Development with experience and expertise to translate your ideas into futuristic apps and immersive mobile experiences.

            Our experts can help clients leverage the mobile application platform effectively to innovate and create value from customer operations. We can help you to successfully implement the Mobile Apps for FMCG Market.

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              Why should you get ready for GDPR for E-commerce?

              Why should you get ready for GDPR for E-commerce

              GDPR for E-commerce

              GDPR for E-commerce – Being a business entrepreneur, you have probably seen many emails, notifications, and many other alerts that regularly warn you about the new data protection law. If you are receiving such notifications, don’t ignore them as the act is important and necessary to implement for all.

              Yes, there are lots of changes that eCommerce webmasters need to consider. But, there is no need to be worried because the law came with a defined set of rules that are convenient to apply and make sense.

              How different eCommerce platforms are getting ready for GDPR?

              Legally, GDPR has been applied to all businesses. Whether it is a private or government organization, they need to be GDPR compliant soon. Otherwise, they may face a heavy penalty for the same. The goal of GDPR for eCommerce is simple i.e., to return complete control over the personal data of customers.

              Let’s see how the platforms get prepared for GDPR for E-commerce

              Shopify

              Shopify is the biggest and the most popular e-commerce platform to give a new face to online shopping websites. Whether you are selling your stuff online, through social media, or in a well-established store, Shopify got you covered in all aspects.

              To get GDPR compliance, this big platform has reviewed the pros and cons of implementing GDPR. Although the platform will not change provided services but, the way it offers services may differ. You may see this transformation in the next few days.

              BigCommerce

              Similar to the other platforms, BigCommerce is also focusing and finding its way out to adhere to this latest GDPR rule. The data monitoring community here is highly-concentrated and strives to satisfy the customers by its legitimate privacy standards.

              In fact, they have created a Privacy & Security Group to ensure that they are going right in implementing the General Data Protection Regulation. No, you must see a completely revolved and new privacy policy that reflects the latest EU guidelines.

              Magento – GDPR for E-commerce

              Being a powerful and dominant platform, Magento offers excellent store functionalities that are working fine for all types of online stores. Right now, Magento is working hard to comply with GDPR. As a result, the platform is ready to accept challenges coming from the stored or shared data end.

              The dedicated Magento team is making it happen by following steps: contracting & protecting the data regarding privacy.

               

              • Proactively examining & revising data privacy-related policies.
              • Deeply evaluating the products to help customers know what information is being retained and where the server is going to keep it.
              • To make the connection stronger, the community is also advising to review the extensions that are associated with their registered accounts.
              • The platform is also allowing customers to check services and contracts that are linked to third-party organizations.

              Woo-Commerce

              WooCommerce is a powerful WordPress plugin that is also gearing up to get integrated with the new data protection regulation. The community behind this big plugin believes in making customers content. For that, they provided their users with the exact information about the new act and the associated rules.

              The community decided that. They will be telling customers about the platform, how it works and how it is collecting data from users. Along with it, they will also reveal that who will have the access to this shared data and for how long.

              GDPR for E-commerce – Benefits of implementing GDPR on your website

              Undoubtedly, GDPR compliance is not so easy to get done. Do a lot of tasks in it, like collecting client information, reviewing your subscribers’ activities, marketing strategies, and many more. But wait! You can’t consider GDPR just the rules to be applied. In fact, it’s a huge opportunity for you to grab.

              • First, it will directly affect your marketing strategy. So, if you are GDPR compliant, don’t hide it. Just show it off.
              • You can consider it a new marketing strategy and for better results, don’t just tell, give complete details that how you keep your customers’ data safe and secure.
              • By doing this, your customers will make deals with your brand as you have adhered to all the regulations enforced for data protection.
              • The best part is, if you’re GDPR compliant and your competitor is running with the traditional data protection rule, you will definitely win in this case.